Retails last resort? Extreme Personalization. #AI #CRM #ecommerce

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Sameer Patel  -  
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The battle for digital commerce domination just heated up. Again. Amazon enters the brick and mortar grocery business. Walmart enters high-end fashion with the purchase of Bonobos. Nike and Sears cave in and agree to sell their products on Amazon. And finally, Amazon takes on Black Friday with Prime Day, raking in a whopping $3 […]

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60 days in, 6 things I learned about Marketing Automation

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Sameer Patel  -  
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I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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Guest post on TechCrunch: In defense of the Uber-ization of everything

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Sameer Patel  -  
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I posted a short rant about Digital Transformation for established enterprises on Facebook the other day. The skinny is that there is endless amounts of *why* and barely no opining on the *what* or *how* when it comes to executing any kind of digital transformation of your business or industry. Here’s a link to the […]

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Your Product Roadmap *is* your Product

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Sameer Patel  -  
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After building, marketing and selling lots of software, I’m convinced that the single most underutilized component to driving growth is your roadmap. In SaaS or consumer products monetized via an enterprise budget, you make your numbers because of your current feature set. But you blow out your quarter because your product and sales teams present […]

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Three Big Leadership Turn-Offs

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Sameer Patel  -  
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These past few days I was reflecting on the new hire interviews I conducted in 2015 to see what I want to optimize in 2016 as our business grows and scales. One specific element I looked at was what behaviors caused me to begin to lose interest within the first 5 seconds of a discussion. […]

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Why high-performing cultures barf at most employee engagement initiatives

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Sameer Patel  -  
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Employee engagement is clearly the new kale. It’s become a contender in the game of buzzword bingo in the workplace and even boardrooms. But in all fairness, it’s a real issue. Forbes magazine cites results from a Gallup poll: “…70% of American workers are ‘not engaged’ or ‘actively disengaged’ and are emotionally disconnected from their […]

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What modern CRM looks like in a natively-digital world

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Sameer Patel  -  
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Natively-digital businesses are here and they are disrupting the most fundamental industries that we have come to know over the last 200 years. Consider some of these examples from a previous post: Travelocity changed how we purchase a hotel room. AirBnB is changing the very definition of a hotel room altogether. Taxi Medallions have been […]

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