How healthy is your Marketplace? Really.
Platform leakage, take rates, buyer:seller ratios, onboarding drop-offs, gross merchandise value. A foreign language for many, but if you operate a marketplace and are trying to out-maneuver the competition in a cutthroat landscape every day, this is what you live by, every day.
It doesn’t matter if you’re running a classifieds portal, e-commerce marketplace, a consumer services platform such as DoorDash or Airbnb, or a transportation service company that offers ride sharing or scootering. Marketplaces are a winner-takes all business. And so, he or she who moves fastest on the data, wins.
Team Kahuna has been heads down building out the first comprehensive growth and retention marketing platform for consumer marketplaces. Seven of the #1 regional marketplaces in the world, from San Paulo to Singapore already use Kahuna to drive buyer marketing, seller optimization, and liquidity. And the results are real:
- Restorando experienced a 53% increase in bookings across Latin America.
- A whopping 127% increase in engagement for Curb, the #1 taxi app in the US.
- A 23% increase in straight line revenue for TickPick, a leading ticketing marketplace known for their “no hidden fees” approach.
A new holistic way to drive your marketplace business
With a core set of marketplace buyer and supplier engagement capabilities focused on driving growth and retention in place, our marketplace customers asked us to turn our attention to helping them run their marketplaces more decisively. By the numbers. And that’s what we did. I’m excited to share a neat new product we have added to our arsenal of marketplace solutions that is another market-first: Kahuna Marketplace Dashboard.
The very first of its kind of any consumer CRM product out there, co-developed with some of the most iconic marketplaces in the world, Kahuna Marketplace Health Dashboard provides a holistic view that both executives and line managers can use to understand where they should double down, and where they might need to buck up to drive growth and improve lifetime value across both buyers and sellers.
By pulling in behavioral, transactional and situational data, Kahuna Marketplace Health Dashboard is designed to let you manage your key growth, retention, and revenue metrics. It also enables the whole business to rally around the same numbers, and make smarter decisions. You get to thrust the whole organization into problem-solving mode, vs endless amount of data collection and correlation.
Connecting insights to decisions and actions
True to our core design ethos, we won’t leave you hanging with insights, as er…insightful as they might be.
You can use Kahuna Marketplace Health Dashboard independently, or as part of a complete experience. If you opt for the latter, Kahuna can use insights from the health dashboard and leverage AI to suggest a very prescriptive approach to engage just the right set of users, with the right offer, marketed with the smartest subject lines, that are orchestrated and delivered at the right time, on the right device. You can deliver the message via Kahuna, or integrate it with your favorite email or marketing automation system if you like.
CRM practitioners and executives running consumer marketplaces now have a finger on the pulse of their business, and growth managers have the tools to dial up retention and growth campaigns – all in one experience. Kahuna Marketplace Health Dashboard is customizable so that you can add your own thresholds for success or red flags. The product will start delivering value literally on day two.
Big ups to our amazing customers who helped us shape this product, and of course to our just as amazing team for continuing to lead the industry with ground-breaking marketplace marketing technology innovation.
More on the Kahuna product page.
Go, team!!
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Whether classifieds, e-commerce, consumer services or ride sharing and delivery is your thing, here are a few resources:
- Tactical on the ground help: The Marketplace Blog for everyday how-to tips.
- Strategic and long range help: In depth videos on how iconic marketplaces dominate, win, and expand to new markets.
- Or just contact us and well help find the right answers.
