Paul Greenberg, the Bob Dylan of CRM just announced the CRM Idol Contest this morning. The initiative is designed to find and showcase the best of the best CRM related software start ups out there. Whilst this is billed as a CRM event, the event looks at the broader technology footprint that serves customers and […]
I did an interview on BlogTalkRadio today with the terrific Chris Coleman and Aparna Sharma who were nice enough to invite me on to their Radio Show. Chris and I talked about how social and collaborative concepts can power real business challenges and opportunities, examples of strategic alignment, the value of social analytics towards employee […]
Good ole Brit humor. Hat Tip: Oliver Marks. Via The Economist.
Switching cost, in a consumer sense, is defined as: “The negative costs that a consumer incurs as a result of changing suppliers, brands or products. Although most prevalent switching costs are monetary in nature, there are also psychological, effort- and time-based switching costs.” Also prevalent in the enterprise, it’s the cost of moving from an […]