Work, Richly.

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Sameer Patel  -  
5   -  

I’ve always been a bit of a closet branding nut with specific interest in tag lines. Something about meaningful one-liners that express the essence of an institution. How well they live up to it is another matter but there’s something about winnowing it all down to a single sentence that expresses your raison d’être. “Live […]

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Rypple and Salesforce.com: It’s about Identity.

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Sameer Patel  -  
5   -  

Salesforce.com announced that it has acquired Toronto-based Rypple – a social performance management provider. Given my preference for fix-a-problem social software, I’ve always appreciated that Rypple injected the needed context to illustrate why collaborative approaches and in turn, social software mattered to core enterprise process.  No head scratching on use cases when you saw the […]

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Why I’m Optimistic about 2012

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Sameer Patel  -  
2   -  

TechCrunch quotes a warning of sorts by Venture Capitalist Josh Kopelman who basically says 2012 will be more like a correcting 2008, as opposed to a euphoric 2011. Lots of good for and against arguments on the VC investing front by the likes of Dave McClure and others in the comments on TC. Regardless of […]

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Marketing your Marketing

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Sameer Patel  -  
14   -  

Chalk this up to another example of why Marketing STILL doesn’t get social. Social Times reports that the way to get more “Likes” on Facebook is to offer coupons to satiate the what’s-in-it-for-me hunger of an increasingly discriminating social networker. This might well be that moment in social media marketing history when we look back and say – “what […]

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Social and Collaborative Business: My Favorite Reads. (weekly)

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Sameer Patel  -  
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Sameer Patel – Google+ – Why does Marketing STILL not get social? #e2conf #sm #scrm… This was a great conversation on Google Plus I had with a number of smart folks on why Marketing STILL doesn’t get social. And another example of a blog post where the comments are even better. Its a conversation I will keep […]

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Social and Collaborative Business: My Favorite Reads. (weekly)

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Sameer Patel  -  
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India formally proposes government takeover of Internet | News and analysis from .nxt At a time where communication is moving to near real time and shifts in interaction models are unknown how will a UN type model ever keep up with the needed speed and not stifle progress? tags: blog   Self-help: My big fat […]

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BIG Brands Collaborating to Accelerate Performance. [#e2conf Preview]

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Sameer Patel  -  
2   -  

Seems like I just got off a plane from this summer’s Boston Enterprise 2.0 Conference. But here we are again — the Santa Clara edition of Enterprise 2.0 is around the corner, from the 14th — 17th of November. The event has a good keynote line up that includes the likes of Sandy Carter of […]

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