Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

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Sameer Patel  -  
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Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing […]

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How Artificial Intelligence is transforming eCommerce marketing – A CXO Talk Video Interview

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Sameer Patel  -  
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My colleague, Andrew Eichenbaum who leads Data Science at Kahuna and I had the pleasure of sitting down with Michael Krigsman of CXO Talk this past week. For those of you who may not know the show, Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour […]

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60 days in, 6 things I learned about Marketing Automation

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Sameer Patel  -  
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I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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I’m joining the team at @Kahuna as CEO

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Sameer Patel  -  
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Today is my first day at Kahuna. Here’s why I joined: I look for two winning elements to get completely fired up about a new opportunity: First, is the customer pain point a big and gnarly one, and does it need solving right now? Second, do individuals on the team have the tenacity and heart […]

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Thank You, SAP

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Sameer Patel  -  
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I resigned from SAP this week. They say that the luckiest people are those who work the hardest. Whilst I can absolutely attest to that, there is no denying that I’ve been tremendously fortunate. At SAP, I was given the opportunity to build a business at a stellar software company that exemplifies how to excel by […]

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Four years in, #SAPJam hits the 34 million subscriber mark

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Sameer Patel  -  
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The news hit the wires this morning that SAP Jam, the flagship cloud collaboration product in our portfolio has just clocked 34 million subscribers. This represents a 70% year over year growth. Almost exactly four years ago we started this journey to transform how work gets done. Back then we formed a clear hypothesis for […]

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Guest post on TechCrunch: In defense of the Uber-ization of everything

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Sameer Patel  -  
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I posted a short rant about Digital Transformation for established enterprises on Facebook the other day. The skinny is that there is endless amounts of *why* and barely no opining on the *what* or *how* when it comes to executing any kind of digital transformation of your business or industry. Here’s a link to the […]

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