Kahuna shortlisted by Constellation Research as leading B2C Marketing Automation Vendor

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Sameer Patel  -  
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Leading Technology and Marketing advisory firm Constellation Research has announced that Kahuna has made its ShortList™ for outstanding B2C Marketing Automation Vendors. Kahuna joins the list alongside household marketing technology brands such as Salesforce.com, Adobe Marketing Cloud, SAS Customer Intelligence, Oracle Marketing Cloud, Campaign Monitor, and HubSpot. Here is a link to the full press release. Constellation […]

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Kahuna joins iconic technology brands such as Workday, Salesforce and SAP as 2017’s Best Places to Work

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Sameer Patel  -  
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My four years at SuccessFactors exposed me to scores of HR executives and varied organization cultures – many that struggled and just as many that soared to amazing heights because they genuinely embraced the power of human capital. And I learned a lot over the years from the world’s best human capitalist champions who eventually became great […]

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Two Irrefutable and Significant Trends That Are Re-Defining Digital Commerce #eTailWest

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Sameer Patel  -  
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Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected as […]

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Announcing Demandfest – a SaaS marketing summit for practitioners, by practitioners

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Sameer Patel  -  
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B2B Marketing for high-growth companies is hard: marketers are expected to find that magic bullet that drives sales velocity, with limited chips and a fail-fast but not-often, ethos. My bestie Jeff Nolan, Venture Capitalist-turned marketing operator and I have put our heads together over the years to cook the most complex, elaborate menus. And so […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

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Sameer Patel  -  
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Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing […]

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How Artificial Intelligence is transforming eCommerce marketing – A CXO Talk Video Interview

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Sameer Patel  -  
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My colleague, Andrew Eichenbaum who leads Data Science at Kahuna and I had the pleasure of sitting down with Michael Krigsman of CXO Talk this past week. For those of you who may not know the show, Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour […]

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60 days in, 6 things I learned about Marketing Automation

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Sameer Patel  -  
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I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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