Kahuna shortlisted by Constellation Research as leading B2C Marketing Automation Vendor


constellation_research_shortlist_kahuna_B2C_marketing_automationLeading Technology and Marketing advisory firm Constellation Research has announced that Kahuna has made its ShortList™ for outstanding B2C Marketing Automation Vendors. Kahuna joins the list alongside household marketing technology brands such as Salesforce.com, Adobe Marketing Cloud, SAS Customer Intelligence, Oracle Marketing Cloud, Campaign Monitor, and HubSpot. Here is a link to the full press release.

Constellation selected 7 B2C marketing automation leaders from a list of 50 candidates based on the following evaluation criteria: ease of use, personalization, behavioral and campaign testing, product vision, and roadmap. The report takes into account the importance of cross-channel marketing with an emphasis on mobile capabilities as well as the rise of artificial intelligence.

This announcement comes at a pivotal time for consumer brand and digital retailers and sits at the convergence of two irrefutable trends: First, today’s sophisticated consumer expects that you understand their preferences, not as part of a broad segment, but as an audience of one so that you engage with them at just the right time, only with the right content, and always on the right device. Second, the maturity in artificial intelligence-based B2C marketing automation finally makes this 1:1 consumer personalization a reality. Powered by AI at its core and a cross-channel offering across email, mobile, social, and SMS, Kahuna sits right at the intersection of these two trends.

Big ups to our Kahuna team members for the heart and ingenuity that they put into their work every day. And big thanks to our customers who push us every day to be better and better at building meaningful and usable marketing software.

To learn more, here is a new video on how Kahuna helps iconic brands engage with their consumers in a relevant and contextual way:

To learn more, please join Mihir Nanavati, head of product management, on April 19th on a webinar where he discusses how leading e-commerce brands are achieving breakthrough results using modern AI-based, Cross Channel Marketing Automation approaches to re-define consumer engagement.

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