Social Business Strategy Summit – Convergence #socbiz #scrm
This morning here in London brings the first Social Business Strategy Summit, courtesy Sift Media.
The event has a solid agenda touching on important internal and external collaboration topics and a host of excellent speakers.
I’m looking forward to talking about the topic of convergence between whats generally known as Social CRM and Enterprise 2.0. In plan english: how collaboration between customers and employees is starting to change thanks to the social web, whats hype and whats not. IBM’s Sandy Carter will keynote about Social Business trends. Paul Greenberg and I will keynote the event with a 50 min discussion around what this means, why its important to todays prospects and customers and how organizations need to go about executing. The excerpt:
This session brings together the internal and external worlds of the social business, with social CRM expert Paul Greenberg and Enterprise 2.0 guru Sameer Patel explaining how these fields dovetail to create the social business.
- Paul Greenberg, the56 Group, author ‘CRM at the Speed of Light’
- Sameer Patel, Global VP & GM, SAP Enterprise Social & Collaborative Software, SAP
Paul Greenberg, the leading international figure in CRM, provides a potted history of social CRM. Sameer Patel, leading in enterprise social and collaborative strategy, outlines the development of Enterprise 2.0. Together, Sameer and Paul demonstrate how the overlapping of SCRM and E2.0 has produced a compelling case for the social business model.
In addition, I’m looking forward to engaging with the who’s who in the Social Business Industry in the panel discussions. Folks such as Luis Suarez, Esteban Kolsky, Lee Bryant, Emanuele Quintarelli, Mark Tamis, Bertrand Duperrin, Laurence Buchanan, Megan Murray and others will share trends and ideas from both influencer and vendor view point.
The hashtag for the event on Twitter is #sbss12.
Really looking forward to it. Thanks to the team at Sift Media for having us.
