2011 Enterprise 2.0 Virtual Conference (Feb 16th)
This week brings yet another virtual conference on the latest and greatest in enterprise 2.0 and social business concepts and technology. And I’m thrilled to be speaking.
The team at TechWeb (United Business Media) have put together s solid agenda that centers on making the business objective at one end and lessons learned at the other. Here’s the agenda:
- High level Organizational Design by John Hagel (Co-author, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche)
- Lessons learned on becoming a connected enterprise by Christian Finn (Director for Collaboration and Enterprise Social Computing, Microsoft)
- Why winning and keeping our Customers business will demand that we collaborate effectively (That’s my spot)
- Applying Social Media to core business and marketing objectives by Kimberly Edwards (Collaboration Program Manager, Open Text)
- Engaging employees through collaboration tools by Sara Roberts (President and CEO at Roberts Golden Consulting)
- And a case study by Meghan Scott (Senior Manager, Yum! Know-How & Innovation Center, Yum Brands)
For my slot, I’m going to talk about the customer case for collaborative enterprises. This is a theme and presentation I’m revisiting – something I’ve covered in Europe as well as behind closed doors a few times over the course of the last six months. I thought it would be a good time to do this in an open format at this event.
Some of the folks in the E2.0 community have seen me cover this topic so it wont be new to you but I hope it provides a refresher if you are in the midst of making the business case for your leadership at your organization. As important, the collaboration and social business space is on fire at the moment and my hope is that we can frame this for those on the side lines or others only now dipping their toes in the enterprise social computing waters. Were seeing a far more mature set of questions in our work as businesses are looking to solve tough performance challenges and assess their own market opportunity, as the economy gets back on the rails .
Here are themes I’ll cover:
- lay out changes in the global customers access to information
- how Google is flattening access to social vs. traditional web content
- how they expect marketing to get out of the way and become facilitators and brokers of expert information
- how new customers in emerging markets expect global competency but local relevancy when it comes to innovation
- why the revered Value Chain that we’ve been optimizing for over the last 2 decades has created walls that prevents fluid collaboration
- how Collaborative enterprises foster trusted relevant engagement mediums and bring more elastic and cost effective relationship models that can outlast individual transactions.
Look forward to seeing you and engaging with you at the event.
The event is on Wednesday the 16th of Feb and its free to attend. Here’s where you can register and find a link to the agenda.
