The International Forum on Enterprise 2.0 – Milan

Next month I travel to Milan to speak at the 3rd International Forum on Enterprise 2.0.  A premier event on next generation enterprises and the processes and technologies that will power them, this event attracts business and technology executives across Europe and respected thinkers, advisors and practitioners that play a role driving business performance at leading organizations.

There’s some excellent content on tap at this event. The agenda is packed with purpose driven sessions around Marketing, HR and Innovation showcasing real world, practical experiences on applying new, more current techniques to performance.

Keynote

The conference has a great line up of keynotes and speakers including Andrew Gilboy – Oracle and Emanuele Scotti – Open Knowledge, Hutch Carpenter – Spigit and Verna Allee of Value Networks.

I will be keynoting the conference on the implications of the social customer on today’s organizational design and infrastructure. As important, the need for collaborative enterprise design to engage customers, partners and employees, to cater to this new customer dynamic.  I hope to help frame the discussion for executives as they prepare to respond to these changes in customer dynamics.

Workshop

In addition, I’ll do a workshop on the first day that provides a primer on the process from Idea to Launch. This 4 hour workshop will include instructional content, do’s and don’ts, pitfalls to avoid, and how to align the promise of open, collaborative constructs with discrete performance goals. One particular area where we will go deep is the pitch – in addition to instructional content, we’ll moderate a panel of vendor CEOs that pitch the most skeptical customers on a daily basis on how newer collaborative approaches can move the needle. We’re thrilled to have leaders at Telligent, Broadvision and Blue Kiwi join the panel. A special thank you to them for giving back to the larger Enterprise 2.0 community by sharing insights and practical knowledge. Finally, we will also involve practitioners that will tell their story on how they launched Enterprise 2.0 initiatives at their organizations.

More about the conference

The conference has three primary themes as stated on the website:

• Inside the organization: Intranet 2.0, Community Management, Human Resources 2.0, Social Learning, Organizational Network Analysis, IT Governance

• Outside the organizations: Social CRM, Sales Communities, Social Media Marketing, Social Media Monitoring

• Innovation: Idea and Innovation Management, Crowdsourcing and Idea generation, Prediction markets

An excerpt from an interview conducted by ComputerWorld (translated from Italian) with Emanuele Quintarelli, one of the organizers of the event:

Among the more than 40 actions to point out the contribution of Hutch Carpenter on 3C innovation to Sameer Patel on the use of collaborative approaches to improve business performance and ultimately the joint submission by Mark Tamis and Esteban Kolsky on how to compete by building a business client-centered. In addition to experts and also indicate that twelve managers of major Italian companies will go up on stage to confront so candid and transparent about the real risks and opportunities of the introduction of similar approaches in business.

More on the conference, the esteemed list of speakers, and agenda here. 

Hope to see you there!

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Posted On: May 26, 2010

Posted In:

• Collaborative Organizations
• Event Reviews
• Speaking

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Written By: Sameer Patel

SVP, Enterprise Social and Collaborative Software, SAP