The iPad: The Read Web is Ushered Back In

Credit: Inc Magazine

Credit: Inc Magazine

Lots of pontification today on whether the iPad will become that third device that removes the claustrophobia of surfing the web on a mobile device, yet takes some of the clunk away from a regular laptop.

Om Malik on GigaOm has one of the best analysis on this, saying:

Despite their evolution, laptops and desktop computers as we know them are essentially work tools. They’re designed for content creation — be that of writing blog posts (or a book), editing photos or creating videos. On the iPhone, we create content of another kind — personal, communication-centric content.

The consumer web is slowing moving away from ‘Read and Write’ mode, back to ’Read More, Write Little’ status as I tweeted earlier today. But not as we saw in the pre-social days before blogs and wikis.

We’re going to be writing more than we ever did, just a lot less every time we do. Tweets are 140 characters, the Re-Tweet is the new gesture to simply express acknowledgement or endorsement, LinkedIn imposes character limits on some of the fields in Groups, Yelp Reviews are a paragraph or so. And auto posts from Tumblr and Posterous to Facebook are primarily visual media uploads with a few lines of description. Lots of limits on each gesture. But many many more of them.

That’s just touching on the writing elements of our web experience. Gaming, enjoying videos with your family at the dinner table,  and other visual consumption models are overdue for some fresh blood as well.

And so the iPad will sell and will sell big. Save a few really ridiculous omissions (seriously? no webcam?) it’s the perfect device for the type of text based communication that’s becoming more and more prevalent. And sadly its the optimal device for the attention deficit online world we’re participating in, every day.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Post Details
  • Esteban Kolsky
    Jan 27, 2010

    Welcome to the content economy… we have been building towards this for a long time. I think you will be also surprised at how stick figures and charts with squares and circles will become the new killer content.

    The iPad is a paradigm shift in knowledge workflows — and the adoption of it is what is going to make it so. Or not.

    Cannot wait (btw, don't forget you can use a keyboard with it — so it is a laptop — if you want)

  • Spiro Spiliadis
    Jan 27, 2010

    Today was an interesting day following all the hype and observing all the blogs, chats, and conversations around the water cooler about the new ipad.

    I'm very intrigued at the possibilities for my own personal experience with t he device, and i'm sure some great compatibility apps will be made, specifically mindmanager, on ipad will help tremendously with captruing content as well,

    The ibooks intrigued me the most.
    no webcam? i agree.
    flash issues?

    but overall, can't wait.

  • grlloyd
    Jan 27, 2010

    Sameer – I agree with your read + write more in little chunks analysis
    of the sweet spot for iPad. But the ability to run the very slick iWork
    suite with data in the cloud + great email and calendar with more space
    than smart phone is very inviting for home and roaming travel business
    use. iWork is amazingly good working with MS Office docs. And when
    Back to My Mac and MS Remote PC come along …

  • Yep, its the interaction platform (well, almost, given no webcam) for tomorrows mode of gestures.
    The stick figures and charts comment was, well, off the charts :)

  • Yep – It won't eclipse the iPhones success (the iphone replaced an existing consumer budget item) but its what laptops will certainly start to look like.

    And Im so happy to finally be able to untether the keyboard from the screen!

  • Esteban Kolsky
    Jan 27, 2010

    ah, hope you mean that in a positive way :)

    trust me, wait and see… wait and see.

  • Insightful points on the productivity front, Greg. Its got the thin client appeal of a netbook thats ready to embrace cloud based apps. Just far, far sexier ;)

  • Yep – It won't eclipse the iPhones success (the iphone replaced an existing consumer budget item) but its what laptops will certainly start to look like.

    And Im so happy to finally be able to untether the keyboard from the screen!

  • If silicon valley follows madison ave's footsteps, anything can happen

  • grlloyd
    Jan 27, 2010

    Thanks! I think it will be particularly effective in extending the seamless Apple cloud, commerce, lifestyle appliance model that shifts value from a single computer or application. Apple interoperates with the MS and Web world very well while providing a seamless experience whose boundaries grow year by year. Jobs learned a *lot* from 30 years of competion vs Gates. Looking forward to what he does vs Balmer and Google. Chuckle!

  • Max Israel
    Jan 28, 2010

    There's much talk about our ADD world, but it misses a couple of points. First, people are reading plenty of non-ADD stuff, as Amazon's recent milestone of digital content vs. paper, um, illustrates.

    Second, what some people think of as ADD is either a limitation imposed by the medium OR blessed conciseness.

    My prediction is that the iPad won't fulfil that part of our lives which involves reading deeper content, like books, unless and until it makes a big leap in battery tech. A quantum leap.

    A kindle can go everywhere because it needs so little electricity. A 10 hour charge on the iPad is completely useless in my life, especially when I need to keep my other devices charged.

  • If silicon valley follows madison ave's periodic retro tastes, anything can happen

  • facebook-100000526906710
    Jan 29, 2010

    With the launch of the iPad tablet, Apple has managed to become the ultimate digital go-between company for high quality and high price content in a small yet very affluent segment of the population … NQ Logic encourages you to check out why Apple's iPad is the final digital puzzle for their ultimate connected consumer strategy at

  • Jeff Wilfong
    Feb 5, 2010

    I own a Mac Book Pro and iPhone. I would not get an iTab at present because it is not a work horse. I would hate typing on the virtual keyboard into a tiny window within a tiny screen.
    I see this as more a table book for people to pick up, surf the internet and do some minor work. This is not a take-along product.
    Although, an wireless mouse, keyboard, and peripherals could change this.

  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


    Get every new post on this blog delivered to your Inbox.

    Join other followers: