The single most bastardized, watered-down term in the business of enterprise tech is “Go-to-Market”. Go-to-Market (GTM) gets bandied about as the cure-all to everything from missing 2 sequential quarters to losing critical deals to a single competitor, to seeing a tepid uptick in demand, to my least favorite – a one-time effort to coordinate activities […]
Dave Kellogg wrote a solid post about the three types of Customer Success Managers. Contrasting them as product-oriented, process-oriented or sales-oriented, it’s a much-needed primer at a time where the vocation of Customer Success is still nascent. Dave’s post got me thinking that there is also a need to contrast happy time vs war time CS leaders. During […]