What really is Product Marketing?

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Sameer Patel  -  
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On the heels of this post about What Really is Go-To-Market?, I have had a ton of discussions about the constant tussle between product management and product marketing, especially at later stage growth businesses or divisional teams at large companies. Between Kahuna (startup) and at SuccessFactors/SAP as GM (ginormous largeco) I’ve seen this play out […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

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Sameer Patel  -  
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Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing […]

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