Umberto Mellitti, CEO of on-demand sales intelligence provider InsideView, said on Twitter: Umberto’s analogy is spot on. Also, if you’re worried about your Sales folks getting distracted by Social Media tools such as Twitter, sorry, but you have bigger problems. Either your compensation structure is just not juicy enough to keep them focused or I’m […]
I’m looking forward to attending the Sales 2.0 conference in San Francisco at the Intercontinental Hotel on March 4th and 5th. Ironically, my last post was on the topic of opportunities and pitfalls of Enterprise 2.0 in the context of Sales. Given my work with Sales and Marketing organizations, I’m very familiar with the litmus […]
Lately I’ve been spending time with enterprise sales and marketing leaders discussing what elements in the Enterprise 2.0 bag of tricks are best positioned to serve the needs of a direct sales force. Given the unique characteristics of a typical sales rep (more on that below), common participatory models that epitomize social networks (i.e. the […]