Super excited to share that I will be joining SAP as Global Head of Market Strategy. A function within the product and engineering board area, our team’s charter will be to help connect how SAP’s global product strategy is set up to solve the big transformative opportunities as well as challenges that our customers face […]
“The New Stack” for a modern enterprise: A TechCrunch Enterprise Video Interview
The fabulous Alex Williams of The New Stack had a bunch of us on a panel at TechCrunch Enterprise last week to discuss the new tech that makes up the modern digital stack: 1. Frederic Lardinois / writer and news editor / TechCrunch 2. Katherine Boyle / Principal / General Catalyst 3. Melissa Pancoast / founder […]
On the heels of this post about What Really is Go-To-Market?, I have had a ton of discussions about the constant tussle between product management and product marketing, especially at later stage growth businesses or divisional teams at large companies. Between Kahuna (startup) and at SuccessFactors/SAP as GM (ginormous largeco) I’ve seen this play out […]
The single most bastardized, watered-down term in the business of enterprise tech is “Go-to-Market”. Go-to-Market (GTM) gets bandied about as the cure-all to everything from missing 2 sequential quarters to losing critical deals to a single competitor, to seeing a tepid uptick in demand, to my least favorite – a one-time effort to coordinate activities […]
Mark Andreessen coined the term product-market fit, defined as being in a good market with a product that can satisfy that market. Whilst getting to product market fit is job #1 for a CEO at the early stages, product market fit alone leaves gaps that you need to fill to drive sales velocity. There are some fabulous perspectives about these gaps already. Brian Balfour […]
Last year, Jeff Clavier asked me to present at Uncork Capital’s (formerly SoftTech VC) CEO summit on how to do BD deals with large software companies. I was then CEO of an Uncork portfolio company, but the content here draws on my prior experience as GM at largeco (in this case, SuccessFactors/SAP) when I was […]
A giant caveat: this post is focused on high growth SaaS. Not on mature businesses where you are trying to coordinate the build, sale and adoption of a large portfolio of products. In the world of high growth SaaS, all too often we tend to believe that it is our functional or technical inferiority that will […]