Umberto Mellitti, CEO of on-demand sales intelligence provider InsideView, said on Twitter: Umberto’s analogy is spot on. Also, if you’re worried about your Sales folks getting distracted by Social Media tools such as Twitter, sorry, but you have bigger problems. Either your compensation structure is just not juicy enough to keep them focused or I’m […]
Q&A with the Helpstream folks on the importance of Customer Communities to the Enterprise.
Earlier this week, I did a Q&A with the folks at Helpstream on the need and importance of customer communities to the enterprise. We covered the following topics: the importance of building customer communities as part of an Enterprise 2.0 design the role of a community manager and skills which functional areas will get […]
ReadWriteWeb’s Guide to Online Community Management – a valuable resource for the Enterprise.
Last week, I had the opportunity to review a draft of The Guide to Online Community Management, published by the ReadWriteWeb team and edited by Marshall Kirkpatrick. Simply put, if you’re planning or considering a community effort at your organization, this is a must have. The report provides answers to any “ifs, ands & buts” […]
Google Trends is one tool that I put to work fairly often in my consulting work. Last week I decided to benchmark some of the concepts we hear a lot about in the area of Enterprise 2.0 (KM, Portals, SharePoint) and others that we should be paying attention to (business activities such as Lead Generation, […]
Steve Rubel points to a report from Forrester that shows an anemic growth of 11% for RSS over the last few years. The report cites many reasons leading to 41% of users not being sure whether they are interested or not interested (I love that survey response option btw) and 78% of those that know […]