Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

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Sameer Patel  -  
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Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing […]

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How Artificial Intelligence is transforming eCommerce marketing – A CXO Talk Video Interview

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Sameer Patel  -  
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My colleague, Andrew Eichenbaum who leads Data Science at Kahuna and I had the pleasure of sitting down with Michael Krigsman of CXO Talk this past week. For those of you who may not know the show, Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour […]

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60 days in, 6 things I learned about Marketing Automation

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Sameer Patel  -  
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I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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