Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

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Sameer Patel  -  
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Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing […]

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