Announcing Demandfest – a SaaS marketing summit for practitioners, by practitioners

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B2B Marketing for high-growth companies is hard: marketers are expected to find that magic bullet that drives sales velocity, with limited chips and a fail-fast but not-often, ethos. My bestie Jeff Nolan, Venture Capitalist-turned marketing operator and I have put our heads together over the years to cook the most complex, elaborate menus. And so […]

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How Artificial Intelligence is transforming eCommerce marketing – A CXO Talk Video Interview

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Sameer Patel  -  
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My colleague, Andrew Eichenbaum who leads Data Science at Kahuna and I had the pleasure of sitting down with Michael Krigsman of CXO Talk this past week. For those of you who may not know the show, Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour […]

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60 days in, 6 things I learned about Marketing Automation

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Sameer Patel  -  
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I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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Looking forward to TechHR 2015 this week #TechHR15

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I’m privileged to spend a day in Gurgaon this week at the People Matters TechHR Conference. I keynoted the inaugural event last year on Why Human Capital Must Fuel Digital Transformation and I came away learning far far more than what I talked about. The event last year was spectacular. Back then my biggest take away was […]

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Heart and Hustle in Indian HR #hrtech

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This past week was an immersive boot camp for me on the state of human capital management in India. I had the privilege of keynoting two events – TechHR 2014, India’s first HR Tech Conference in Gurgaon, followed by HRConnect, SAP/ Successfactors regional HR conference in Mumbai and participating in a working dinner session with 18 CHRO’s representing some […]

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Why Human Capital must fuel Digital Transformation

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With every innovation spurt comes a fresh call for Human Capital Management to stand up and secure its place at the strategic table. The emerging concept around Digital Transformation is no different. We’ve spent the last 50 years digitizing. Transformation is now underway. As I wrote in a previous post: “Travelocity changed how we purchase […]

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Discussing Cloud and Digital Transformation in Sydney

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Following on the heels of our SAP Jam work patterns and developer platform release, I’m heading back to Sydney for customer meetings and two very interesting industry events/ get-togethers lined up. The broader area of discussion will be Cloud but as you might suspect the topic of digital transformation and future of work will get […]

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