Putting the “Relationship” back in Customer Relationship Management

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Sameer Patel  -  
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Wrote a post about what today’s customer expects in terms of “relationships” on SAP’s Customer Edge Blog. Here is a snippet: ———– Transactional CRM, the system of record technology that lets you manage a sales cycle, a customer service request and marketing activity, is critical to make official records of who did what. But here’s […]

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On Graph Search: Rejoice, Yelp! #graphsearch

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Sameer Patel  -  
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Facebook announced Graph Search yesterday. From Meghan Kelly at VentureBeat: When you start typing your questions, Facebook will suggest search queries and clean up your question. You might ask, “Which of my friends like The White House?” and it will simplify and suggest “My friends who like The White House.” The search could be most useful […]

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Marketing your Marketing

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Sameer Patel  -  
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Chalk this up to another example of why Marketing STILL doesn’t get social. Social Times reports that the way to get more “Likes” on Facebook is to offer coupons to satiate the what’s-in-it-for-me hunger of an increasingly discriminating social networker. This might well be that moment in social media marketing history when we look back and say – “what […]

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Can Google Plus Pass the Social Narcissistic Litmus test?

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Sameer Patel  -  
9   -  

Heads Up: Being the weekend and all, I’ve taken the liberty of straying from enterprise-y stuff in this post. There’s some excellent analysis on Google Plus out there. Even Twitter investor, Fred Wilson is rooting for a successful outcome and Chris Brogan has done a really good job summarizing every conceivable benefit. For me personally, […]

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[Event] Babson Research on Enterprise Social Initiatives

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Sameer Patel  -  
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On Dec 2nd, distinguished faculty members from Babson College (my Alma Mater) – MBA Dean Raghu Tadepalli and Dr. P.J. Guinan, professor of technology, operations, and information management will present research on the use of Social Media in the Enterprise in San Francisco. Ragu is someone I’ve come to know recently and I keep in […]

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“Twitter is Not a Social Network” – Back of the Napkin Analysis

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Sameer Patel  -  
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From the ReadWriteWeb article by Sarah Perez: “Kevin Thau, Twitter’s VP for business and corporate development, announced during a presentation at Nokia World 2010 today that everyone’s favorite micro-blogging network is not actually a social network. It’s not, you say? No, says Thau: Twitter is for news. Twitter is for content. Twitter is for information.“ […]

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Why Customer Acquisition Stinks

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Sameer Patel  -  
6   -  

It’s fascinating how we consider New Product Development /Research to be investments (by implication, a return can be had on these) on one hand, but we allocate marketing and customer acquisition as an expense. In plain English that translates to: We’re ok with considering what we design, build and sell, an asset that will yield […]

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