What really is “Go-to-Market”?

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Sameer Patel  -  
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The single most bastardized, watered-down term in the business of enterprise tech is “Go-to-Market”. Go-to-Market (GTM) gets bandied about as the cure-all to everything from missing 2 sequential quarters to losing critical deals to a single competitor, to seeing a tepid uptick in demand, to my least favorite – a one-time effort to coordinate activities […]

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A wartime Customer Success SaaS Leader has these five attributes

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Sameer Patel  -  
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Dave Kellogg wrote a solid post about the three types of Customer Success Managers. Contrasting them as product-oriented, process-oriented or sales-oriented, it’s a much-needed primer at a time where the vocation of Customer Success is still nascent. Dave’s post got me thinking that there is also a need to contrast happy time vs war time CS leaders. During […]

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Combining functions in a SaaS business is a terrible idea

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Sameer Patel  -  
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Ok, here is the punch line: No two SaaS functions should be coupled together. Any combination forces conflicts of interest and while you and the board are busy charting out your world domination strategy, this dysfunctional org design will eat the company from the inside out. The long form: Combining Product and Engineering Why it’s a […]

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Announcing Demandfest – a SaaS marketing summit for practitioners, by practitioners

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Sameer Patel  -  
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B2B Marketing for high-growth companies is hard: marketers are expected to find that magic bullet that drives sales velocity, with limited chips and a fail-fast but not-often, ethos. My bestie Jeff Nolan, Venture Capitalist-turned marketing operator and I have put our heads together over the years to cook the most complex, elaborate menus. And so […]

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What Integrated learning truly means. Three lessons we’ll share at SuccessConnect #sconnect15

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Sameer Patel  -  
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With millions of subscribers, over a 1000 customers and rated THE leader in integrated talent management for social technologies by IDC, at SuccessConnect next week, we’re going to share some really incredible SAP Jam customer stories on transformative HR and Learning from SuccessFactors. Here are some of the big topics: Knowledge vaporization is becoming a […]

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