Enterprise 2.0 marketing score card: solid ‘C’

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Sameer Patel  -  
11   -  

Google Trends is one tool that I put to work fairly often in my consulting work. Last week I decided to benchmark some of the concepts we hear a lot about in the area of Enterprise 2.0 (KM, Portals, SharePoint) and others that we should be paying attention to (business activities such as Lead Generation, […]

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Sun + Oracle = new troubles in Enterprise 2.0 land

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Sameer Patel  -  
5   -  

This morning Oracle announced its purchase of Sun Microsystems for $9.4 per share or $5.6 billion, net of cash and debt. The money quote by Oracle’s president, Charles Phillips: This could lead to, in effect, shrink-wrapped suites of hardware and software for specific sectors of the economy, from retailing to banking to communications. He called […]

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Enterprise 2.0: Natural Disillusionment or a Pipe Dream?

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Sameer Patel  -  
7   -  

Dion Hinchcliffe kicked off this weekends’ Enterprise 2.0 meme with a well articulated post on determining ROI. The central theme of the article suggests that its challenging to identify where and when E2.0 ROI returns will be realized and why. Dion goes on to say that IT managers are mainly taking a wait and see […]

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Enterprise 2.0 culture barriers: Brick wall or Hurdles?

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Sameer Patel  -  
12   -  

Over on the Enterprise 2.0 Blog, Venkatesh Rao of the Xerox Innovation Group makes a compelling case that “there is no such thing as culture change”. He goes on to list five ways to get out of the culture change argument, summarized below: Culture change naturally takes place because “nay-sayers retire or die out and […]

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Don’t confuse Enterprise 2.0 with social computing concepts

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Sameer Patel  -  
40   -  

Earlier this week, a post by Thomas Vanderwal on Microsoft SharePoint 2007 caught fire on Twitter and a few blogs. What started as a spirited discussion on whether Sharepoint is a respectable Enterprise 2.0 offering or not, quickly turned into a debate on Enterprise 2.0 definitions. Mike Gotta masterfully jumped in front of  the parade and […]

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Why ‘time saved’ and other such nebulous metrics are a cop out for Enterprise 2.0

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Sameer Patel  -  
18   -  

I’ve seen lots of commentary lately from smart folks that I respect about how social software can help organizations, accompanied with varying approaches to ROI justification.  Typical stated benefits include the following: Time savings or improved productivity Increased connectivity amongst employees and customers Improved transparency and reduced reliance on Email A clearer understanding and leverage […]

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Sales 2.0 conference, San Francisco, March 4-5

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Sameer Patel  -  
0   -  

I’m looking forward to attending the Sales 2.0 conference in San Francisco at the Intercontinental Hotel on March 4th and 5th. Ironically, my last post was on the topic of opportunities and pitfalls of Enterprise 2.0 in the context of Sales. Given my work with Sales and Marketing organizations, I’m very familiar with the litmus […]

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