Is Behavioral Targeting coming to the Social Enterprise?

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Sameer Patel  -  
11   -  

Two interesting news items over the past week – one consumer related and the other, enterprise social computing. First: this article on eMarketer titled: “Behavioral Targeting Misses Mark” quotes a study by  researchers at the Annenberg School for Communication, University of California Berkeley School of Law and the Annenberg Public Policy Center: “Contrary to what […]

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Welcome Enterprise Advocates

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Sameer Patel  -  
0   -  

A quick shout out to my friends Oliver Marks, Dennis Howlett and Vinnie Mirchandani, and to R Ray Wang and Frank Scavo on the launch Enterprise Advocates. This signals a new trend in the consulting and analyst landscape, characterized by loose federations of both independent consultants and firms that collaborate as advocates for the end […]

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Enterprise 2.0 and the Paradigm of Social Partnerships

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Sameer Patel  -  
2   -  

A significant portion of my work over the last decade (both as part of the marchFIRST/ Mitchell Madison team and later, my own practice) has been in the area of accelerating performance for business partner networks at large organizations. As is always the case, one of the outcomes of this economic downturn is going to […]

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The Culinary Craft and Enterprise 2.0? A hobby guest post…

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Sameer Patel  -  
4   -  

Vinnie Mirchandani of deal architect fame graciously invited me to contribute to his guest column ‘Technology and Hobby’ on his New Florence New Renaissance Blog. This very popular column covers the hobbies of some of the heavy hitters in the technology business with a focus on the role of tech. Some of folks who write […]

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Change! Change! How not to approach Enterprise 2.0

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Sameer Patel  -  
4   -  

I stumbled on this gem from Euan Semple labeled: The secret to success with Enterprise 2.0 … Euan comments: Don’t try to get your powerful people to behave differently – they have everything to lose. Don’t try to improve your existing processes – you will be seen to be breaking something. He does a far […]

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Social Web Design: Respond to human behavior. Don’t fight it.

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Sameer Patel  -  
16   -  

In my most recent post about how to avoid Enterprise 2.0 failure, I suggested that it’s important to understand and respond to human behavior if there’s any hope of accelerating business performance via social computing concepts. Here’s an excerpt: What’s in it for me’. Not just ‘What’s in it for us’ The single biggest point […]

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[Humor] 34 reasons why not to get on the Enterprise 2.0 Journey

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Sameer Patel  -  
1   -  

In response to my post on Five ways to Avoid Enterprise 2.0 Failure, the very clever Martin Koser led a hilarious discussion on “why not to get on the Enterprise 2.0 Journey.” Some gems: #7 who needs to attract new employees anyway? #10 We are running on Windows NT (alternative: AS/40) #10b Who needs E20 […]

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