Announcing Demandfest – a SaaS marketing summit for practitioners, by practitioners

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Sameer Patel  -  
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B2B Marketing for high-growth companies is hard: marketers are expected to find that magic bullet that drives sales velocity, with limited chips and a fail-fast but not-often, ethos. My bestie Jeff Nolan, Venture Capitalist-turned marketing operator and I have put our heads together over the years to cook the most complex, elaborate menus. And so […]

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I’m joining the team at @Kahuna as CEO

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Sameer Patel  -  
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Today is my first day at Kahuna. Here’s why I joined: I look for two winning elements to get completely fired up about a new opportunity: First, is the customer pain point a big and gnarly one, and does it need solving right now? Second, do individuals on the team have the tenacity and heart […]

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Thank You, SAP

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Sameer Patel  -  
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I resigned from SAP this week. They say that the luckiest people are those who work the hardest. Whilst I can absolutely attest to that, there is no denying that I’ve been tremendously fortunate. At SAP, I was given the opportunity to build a business at a stellar software company that exemplifies how to excel by […]

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Four years in, #SAPJam hits the 34 million subscriber mark

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Sameer Patel  -  
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The news hit the wires this morning that SAP Jam, the flagship cloud collaboration product in our portfolio has just clocked 34 million subscribers. This represents a 70% year over year growth. Almost exactly four years ago we started this journey to transform how work gets done. Back then we formed a clear hypothesis for […]

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Selling Up in #SaaS. Not what it’s cracked up to be

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Sameer Patel  -  
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The single most common pitfall I see in 90% of earlier stage product plans is a lethal misconception that aspiring to sell software to the highest levels of the organization, is better. This is blatantly obvious to many product leaders but foreign to equally as many. Trust me. It isn’t necessarily all that. It’s expensive: the […]

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Welcome to community-powered Commerce

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Sameer Patel  -  
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The need for customer engagement is clear. They buy more: “Fully engaged customers represent an average 23% premium in terms of share of wallet, profitability, revenue and relationship growth.” (Gallup) They expect it: “70-90% of the buyers journey is complete prior to engaging a vendor.” (Forrester Research) And they need it: “45% of buyers require person-to-person contact […]

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Why Collaboration Fails

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Sameer Patel  -  
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Three years ago I joined SAP / SuccessFactors to lead products and go-to-market for its collaboration business. 3 years in and over 18 million subscribers later, we’ve learned a lot about how to build high velocity, meaningful cloud products that drive tangible performance for our customers.  I was privileged to do a guest post on CMS Wire […]

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