Q&A with the Helpstream folks on the importance of Customer Communities to the Enterprise.
Earlier this week, I did a Q&A with the folks at Helpstream on the need and importance of customer communities to the enterprise. We covered the following topics: the importance of building customer communities as part of an Enterprise 2.0 design the role of a community manager and skills which functional areas will get […]
Dion Hinchcliffe kicked off this weekends’ Enterprise 2.0 meme with a well articulated post on determining ROI. The central theme of the article suggests that its challenging to identify where and when E2.0 ROI returns will be realized and why. Dion goes on to say that IT managers are mainly taking a wait and see […]
Why ‘time saved’ and other such nebulous metrics are a cop out for Enterprise 2.0
I’ve seen lots of commentary lately from smart folks that I respect about how social software can help organizations, accompanied with varying approaches to ROI justification. Typical stated benefits include the following: Time savings or improved productivity Increased connectivity amongst employees and customers Improved transparency and reduced reliance on Email A clearer understanding and leverage […]
TechCrunch reports a surge in traffic for LinkedIn thanks to heightened interest in building personal networks as well as job hunting opportunities in this market. It got me thinking about what “popularity” really means to both web based businesses as well as the enterprise, beyond boasting rights. For ad based businesses, increased traffic, registration and […]