Headed to SAP. And I couldn’t be more fired up.

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Sameer Patel  -  
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Super excited to share that I will be joining SAP as Global Head of Market Strategy. A function within the product and engineering board area, our team’s charter will be to help connect how SAP’s global product strategy is set up to solve the big transformative opportunities as well as challenges that our customers face […]

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Five Traits of Iconic Marketers

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Sameer Patel  -  
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I took over as CEO at Kahuna a little over a year ago. As I reflect on scores of customer conversations in 2017, the single most striking finding after engaging with the most iconic marketers of our time is unequivocally this: They have an acute need for speed. They act and react much much faster than anyone […]

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[Video] My eTail East Conference keynote on the coming #ecommerce disruption

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Sameer Patel  -  
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Last week, I had a t0n of fun keynoting eTail East on the new battle ground for e-commerce this is forming and how even the best-known disrupters of this decade face a risk of being unseated. Advancements in machine learning will trigger a complete reset of how you truly connect with consumers. And it’s anyone’s game […]

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Kahuna customer MINDBODY on stage at MAU sharing how they achieved a whopping 43.7% goal conversion. #MAU2017

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Sameer Patel  -  
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Real, meaningful case studies are hard to come by in Enterprise Tech. Real stories about the use of Artificial Intelligence are even harder. We were lucky to have our customer Scondoo profiled on Diginomica. This time, we’re privileged again to join MINDBODY on stage at MAU as they share another real story about they use AI to achieve […]

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Two Irrefutable and Significant Trends That Are Re-Defining Digital Commerce #eTailWest

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Sameer Patel  -  
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Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected as […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

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Sameer Patel  -  
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Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing […]

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60 days in, 6 things I learned about Marketing Automation

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Sameer Patel  -  
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I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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