Two Irrefutable and Significant Trends That Are Re-Defining Digital Commerce #eTailWest

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Sameer Patel  -  
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Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected as […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

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Sameer Patel  -  
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Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing […]

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60 days in, 6 things I learned about Marketing Automation

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Sameer Patel  -  
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I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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Four years in, #SAPJam hits the 34 million subscriber mark

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Sameer Patel  -  
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The news hit the wires this morning that SAP Jam, the flagship cloud collaboration product in our portfolio has just clocked 34 million subscribers. This represents a 70% year over year growth. Almost exactly four years ago we started this journey to transform how work gets done. Back then we formed a clear hypothesis for […]

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Guest post on TechCrunch: In defense of the Uber-ization of everything

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Sameer Patel  -  
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I posted a short rant about Digital Transformation for established enterprises on Facebook the other day. The skinny is that there is endless amounts of *why* and barely no opining on the *what* or *how* when it comes to executing any kind of digital transformation of your business or industry. Here’s a link to the […]

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What Integrated learning truly means. Three lessons we’ll share at SuccessConnect #sconnect15

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Sameer Patel  -  
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With millions of subscribers, over a 1000 customers and rated THE leader in integrated talent management for social technologies by IDC, at SuccessConnect next week, we’re going to share some really incredible SAP Jam customer stories on transformative HR and Learning from SuccessFactors. Here are some of the big topics: Knowledge vaporization is becoming a […]

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Why Collaboration Fails

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Sameer Patel  -  
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Three years ago I joined SAP / SuccessFactors to lead products and go-to-market for its collaboration business. 3 years in and over 18 million subscribers later, we’ve learned a lot about how to build high velocity, meaningful cloud products that drive tangible performance for our customers.  I was privileged to do a guest post on CMS Wire […]

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