[Video] My eTail East Conference keynote on the coming #ecommerce disruption

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Sameer Patel  -  
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Last week, I had a t0n of fun keynoting eTail East on the new battle ground for e-commerce this is forming and how even the best-known disrupters of this decade face a risk of being unseated. Advancements in machine learning will trigger a complete reset of how you truly connect with consumers. And it’s anyone’s game […]

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Kahuna customer MINDBODY on stage at MAU sharing how they achieved a whopping 43.7% goal conversion. #MAU2017

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Real, meaningful case studies are hard to come by in Enterprise Tech. Real stories about the use of Artificial Intelligence are even harder. We were lucky to have our customer Scondoo profiled on Diginomica. This time, we’re privileged again to join MINDBODY on stage at MAU as they share another real story about they use AI to achieve […]

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Two Irrefutable and Significant Trends That Are Re-Defining Digital Commerce #eTailWest

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Sameer Patel  -  
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Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected as […]

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Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation

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Sameer Patel  -  
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Tragic news has just come out stating that over 10,000 people will lose their jobs at Macy’s. The iconic retailer is struggling to adapt to a more modern and relevant form of consumer engagement and commerce. Contrary to what the media suggests, the lessons here aren’t just about transitioning to online sales. Retailers are succumbing […]

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60 days in, 6 things I learned about Marketing Automation

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Sameer Patel  -  
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I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]

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Four years in, #SAPJam hits the 34 million subscriber mark

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Sameer Patel  -  
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The news hit the wires this morning that SAP Jam, the flagship cloud collaboration product in our portfolio has just clocked 34 million subscribers. This represents a 70% year over year growth. Almost exactly four years ago we started this journey to transform how work gets done. Back then we formed a clear hypothesis for […]

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Guest post on TechCrunch: In defense of the Uber-ization of everything

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Sameer Patel  -  
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I posted a short rant about Digital Transformation for established enterprises on Facebook the other day. The skinny is that there is endless amounts of *why* and barely no opining on the *what* or *how* when it comes to executing any kind of digital transformation of your business or industry. Here’s a link to the […]

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