The Transition to Durable Relationships

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Sameer Patel  -  
4   -  

My good friend (and fellow competitive swimmer, back in the day), Dina Mehta, wrote an insightful post based on her research work around the topic of product durability. Though she refers to her findings based on the Indian market and the changing nature of durability, locally, there’s no question that this is a global phenomena. […]

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Five Electrifying Social Monikers

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Sameer Patel  -  
10   -  

This post is not about what’s right and what’s wrong or whether we should or shouldn’t fight for using one or all of these concepts.  That said, each of these monikers need to be dealt with as they will become increasingly important as organizations begin to consider more efficient ways of interacting and transacting both […]

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Social Media a time waster for Sales Reps? Not Until YouTwitFace shows up.

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Sameer Patel  -  
7   -  

Umberto Mellitti, CEO of on-demand sales intelligence provider InsideView, said on Twitter: Umberto’s analogy is spot on. Also, if you’re worried about your Sales folks getting distracted by Social Media tools such as Twitter, sorry, but you have bigger problems. Either your compensation structure is just not juicy enough to keep them focused or I’m […]

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Q&A with the Helpstream folks on the importance of Customer Communities to the Enterprise.

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Sameer Patel  -  
0   -  

  Earlier this week, I did a Q&A with the folks at Helpstream on the need and importance of customer communities to the enterprise. We covered the following topics: the importance of building customer communities as part of an Enterprise 2.0 design  the role of a community manager and skills which functional areas will get […]

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ReadWriteWeb’s Guide to Online Community Management – a valuable resource for the Enterprise.

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Sameer Patel  -  
13   -  

Last week, I had the opportunity to review a draft of The Guide to Online Community Management, published by the ReadWriteWeb team and edited by Marshall Kirkpatrick. Simply put, if you’re planning or considering a community effort at your organization, this is a must have. The report provides answers to any “ifs, ands & buts” […]

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Enterprise 2.0 marketing score card: solid ‘C’

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Sameer Patel  -  
11   -  

Google Trends is one tool that I put to work fairly often in my consulting work. Last week I decided to benchmark some of the concepts we hear a lot about in the area of Enterprise 2.0 (KM, Portals, SharePoint) and others that we should be paying attention to (business activities such as Lead Generation, […]

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Marketers: RSS is DOA in its current design

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Sameer Patel  -  
2   -  

Steve Rubel points to a report from Forrester that shows an anemic growth of 11% for RSS over the last few years. The report cites many reasons leading to 41% of users not being sure whether they are interested or not interested (I love that survey response option btw) and 78% of those that know […]

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