Marketing your Marketing

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Sameer Patel  -  
14   -  

Chalk this up to another example of why Marketing STILL doesn’t get social. Social Times reports that the way to get more “Likes” on Facebook is to offer coupons to satiate the what’s-in-it-for-me hunger of an increasingly discriminating social networker. This might well be that moment in social media marketing history when we look back and say – “what […]

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Can Google Plus Pass the Social Narcissistic Litmus test?

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Sameer Patel  -  
9   -  

Heads Up: Being the weekend and all, I’ve taken the liberty of straying from enterprise-y stuff in this post. There’s some excellent analysis on Google Plus out there. Even Twitter investor, Fred Wilson is rooting for a successful outcome and Chris Brogan has done a really good job summarizing every conceivable benefit. For me personally, […]

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2010 Prediction on Telcos and Enterprise 2.0. Check.

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Sameer Patel  -  
2   -  

About this time last year, I threw out a prediction that in 2010 Telcos will get into the Enterprise 2.0 business by bundling social software solutions for the SMB space. In December of 2009, I said: Telcos will start looking at picking up affordable SaaS Enterprise 2.0 suites. Why? As mindshare starts to get split […]

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“Twitter is Not a Social Network” – Back of the Napkin Analysis

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Sameer Patel  -  
0   -  

From the ReadWriteWeb article by Sarah Perez: “Kevin Thau, Twitter’s VP for business and corporate development, announced during a presentation at Nokia World 2010 today that everyone’s favorite micro-blogging network is not actually a social network. It’s not, you say? No, says Thau: Twitter is for news. Twitter is for content. Twitter is for information.“ […]

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Why Customer Acquisition Stinks

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Sameer Patel  -  
6   -  

It’s fascinating how we consider New Product Development /Research to be investments (by implication, a return can be had on these) on one hand, but we allocate marketing and customer acquisition as an expense. In plain English that translates to: We’re ok with considering what we design, build and sell, an asset that will yield […]

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If a link drops on Twitter but there was nothing there to read, will it make a sound?

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Sameer Patel  -  
2   -  

Here’s a screen shot of a Twitter search result for a blog post labeled “Four Reasons Why Enterprise 2.0 Communities Fail”   Over 60 Re-Tweets on Twitter as of April 19th resulting in god knows how many tens of thousands of impressions on Twitter. Yay for social media syndication.   There’s only one problem. That […]

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Value Add vs. Infrastructure

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Sameer Patel  -  
10   -  

Lots of strong reaction to Union Square Venture Partner Fred Wilsons comments about Twitter (his portfolio company) today. On the issue of third party applications that leverage Twitters API, Fred commented that a lot of the apps today are filling holes in twitter instead of building substantive businesses. Much of the early work on the […]

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