Why I’m Optimistic about 2012

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Sameer Patel  -  
2   -  

TechCrunch quotes a warning of sorts by Venture Capitalist Josh Kopelman who basically says 2012 will be more like a correcting 2008, as opposed to a euphoric 2011. Lots of good for and against arguments on the VC investing front by the likes of Dave McClure and others in the comments on TC. Regardless of […]

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Marketing your Marketing

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Sameer Patel  -  
14   -  

Chalk this up to another example of why Marketing STILL doesn’t get social. Social Times reports that the way to get more “Likes” on Facebook is to offer coupons to satiate the what’s-in-it-for-me hunger of an increasingly discriminating social networker. This might well be that moment in social media marketing history when we look back and say – “what […]

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Can Google Plus Pass the Social Narcissistic Litmus test?

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Sameer Patel  -  
9   -  

Heads Up: Being the weekend and all, I’ve taken the liberty of straying from enterprise-y stuff in this post. There’s some excellent analysis on Google Plus out there. Even Twitter investor, Fred Wilson is rooting for a successful outcome and Chris Brogan has done a really good job summarizing every conceivable benefit. For me personally, […]

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2010 Prediction on Telcos and Enterprise 2.0. Check.

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Sameer Patel  -  
2   -  

About this time last year, I threw out a prediction that in 2010 Telcos will get into the Enterprise 2.0 business by bundling social software solutions for the SMB space. In December of 2009, I said: Telcos will start looking at picking up affordable SaaS Enterprise 2.0 suites. Why? As mindshare starts to get split […]

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“Twitter is Not a Social Network” – Back of the Napkin Analysis

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Sameer Patel  -  
0   -  

From the ReadWriteWeb article by Sarah Perez: “Kevin Thau, Twitter’s VP for business and corporate development, announced during a presentation at Nokia World 2010 today that everyone’s favorite micro-blogging network is not actually a social network. It’s not, you say? No, says Thau: Twitter is for news. Twitter is for content. Twitter is for information.“ […]

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Why Customer Acquisition Stinks

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Sameer Patel  -  
7   -  

It’s fascinating how we consider New Product Development /Research to be investments (by implication, a return can be had on these) on one hand, but we allocate marketing and customer acquisition as an expense. In plain English that translates to: We’re ok with considering what we design, build and sell, an asset that will yield […]

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