Frost & Sullivan awards @Kahuna its New Product Innovation Award for AI-based Cross-channel Marketing Automation.
This is very special to our team and it matters for a few reasons, not the least of which is real results cutting through the hype around artificial intelligence and machine learning in marketing:
- I’ll get the victory lap out of the way. We won. That’s a testament to the heart and ingenuity that our customers and our team put into their work day in and day out.
- Customers were interviewed for this award selection. And so, it’s the clearest signal yet that real 1:1 personalization for every single consumer is here and that there is a genuine need to create meaningful experiences by digital commerce and consumer brands.
- It is also clear that AI is its early days and like any innovation spurt, you need time to fiddle with the dials until you get the algorithms to return not incremental but exponential value. Kahuna started building a real-time event ingestion and machine learning based decision engine over 6 years ago – long before other marketing automation vendors. We’ve had the time to get this right and our customers are seeing tangible results. The award recognizes this.
- Finally, and perhaps most striking, is that the culmination of these advancements has led to the emergence of the iconic marketer. Every iconic marketer shares a common trait – the iconic marketer can act and react much faster than anyone else. This could be across many dimensions: it could be to delight the consumer, to respond to a sharp turn in strategic direction, to capitalize on a change in a competitor’s pricing or product mix, or to rapidly draw down inventory fast to get it off the books. The iconic marketer is supremely capable of giving his CEO the confidence that she can spot and get ahead of every opportunity that comes from a change in the consumer’s psyche. And as a result, iconic marketers create legendary brands that are emerging not just as participants but as category winners. None of this would be possible without employing artificial intelligence to engage every consumer as an individual – understanding their preferences in real-time and engaging with them with the right message at the right time. Here is a whole post about it.
I’m so thankful to our customers and so proud of our team. And we’re only just getting warmed up. So watch this space.