Guest post on TechCrunch: In defense of the Uber-ization of everything

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NOW

I posted a short rant about Digital Transformation for established enterprises on Facebook the other day.

The skinny is that there is endless amounts of *why* and barely no opining on the *what* or *how* when it comes to executing any kind of digital transformation of your business or industry. Here’s a link to the Facebook post if you want some context. Not surprisingly, Uber got caught in the crossfire and became the subject of the comments. Folks declared how Uber is an overused example of a

Not surprisingly, Uber got caught in the crossfire and became the subject of the comments. Folks declared how Uber is an overused example of a digitally-disruptive business.

I disagree with the assertion that Uber is overstated. Vehemently so. The fundamental flaw in citing Uber that has led to, well, uber-esqe fatigue, has been that the notion that Uber’s model can be simply forklifted into another domain or industry. Instead, what businesses need help with in fact is the polar opposite: not the fork-lifting but the unpacking of Uber to identify the 2 or 3 most applicable elements from its operating machinery and growth execution that can spark transformative opportunities in your industry.

Here is a link to the guest post on TechCrunch about how we need to think about unpacking Uber.

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