Enterprise Social Road to Nowhere. #socbiz
I don’t understand what I’m supposed to weigh in on. Anyone can write a spec. What matters is what software is supporting the protocol, what content is available through it and how compelling is the content.
RSS won not because of its great design, but because there was a significant amount of valuable content flowing through it. Formats and protocols by themselves are meaningless.
Dave’s closer applies perfectly to many examples of how Enterprise Social Networking is used.
Think of a protocol like a road. You could have a wonderful road. Well paved. Wide lanes. Great rest areas. But if it goes from nowhere to nowhere, it’s not going to be very popular, no matter how nice it is.
Enterprise Social Networking can have all the bells and whistles: Feeds, Blogs, Screen Sharing, Presence and on and on. Many of these are absolutely critical. And you can’t put a price on well connected enterprises. But if simple engagement metaphors, borne out of contextual applicability is missing, Enterprise Social programs also risk becoming a beautiful road to nowhere.
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SVP, Enterprise Social and Collaborative Software, SAP