GigaOM Net:Work 2010 – Analyzing the State of Collaboration
I had the pleasure of attending and speaking at the awesome Net:Work Conference by the GigaOM Network in San Francisco last week. Net:Work offered a wide spectrum of important topics that together projects what the future of work will look like: collaboration in context, remote work, mobility and cloud. And its impact both on the SMB market as well as large enterprises.
Simon Mackie has a great wrap up post on the big takeaways from the event.
This power packed one day event brought together great speakers including Marc Benioff from salesforce.com, Evan Kaplan of iPass, Rebecca Jacoby of Cisco, John Hagel and John Seely Brown of Deloitte, Zach Nelson of Netsuite and a few others listed below.
For my part, I sat down with David Coleman of Collaborative Strategies and JP Finnell of Mobility Partners for a ‘fire side’ chat to Analyze the State of Collaboration:
In this fireside chat we talk to two analysts focusing on the world of collaboration and ask questions such as: Where is the industry is heading next? Who will be the next big players? What will cause the next seismic shifts? Where should the Enterprise customer be investing their dollars? Join us as we start the day’s program by getting some insider insights into the state of collaboration in the enterprise.
In this ~17 minute video we talked about how collaboration needs to be framed, some context on where we came from in terms of collaborative approaches, the issue of millennials, and why today’s state of innovation offers phenomenal opportunities to the world of work.
Stacey Higginbotham has an overview post about this opening session on and you can see and read about all the other phenomenal content at the show. For deeper research, my pals at GigaOMPro – the research arm of GigaOM led by Michael Wolf just released a paper on this topic (subscription required) authored by JP Finnell.
Some of my favorite sessions:
- The State of the Human Cloud: As we continue to federate unit tasks of works to remote and sometimes contingent workers – this will have a significant impact on how we plan and execute our enterprise collaboration initiates and what we expect from our enterprise 2.0 and social business technology platforms. Were seeing lots of this in our work with customers already so I was thrilled to see this covered.
- Information Overload: Mathew Ingram speaks with Dave Hersh (Jive Software) and Bradley Horowitz (Google) about how activity streams and other social gestures are adding to information overload in the organizations. Again a great topic. As I see it, as more organizations start to understand how to accelerate performance from their enterprise social software enabled programs, we will start moving to right time consumption designs to rescue employees, partners and customers from the real time fire hose.
- Design Principles for Maximizing Value from Collaborative Technology: Most first iterations around social technology were emulations of popular consumer metaphors out there, be it Wikis, Facebook, Friendfeed or Twitter. Good to hear how technologists are looking at applying unique business driven design principles that re-frame the plumbing behind organizational interaction. Stowe Boyd sat down with Tom Kelly of Moxie Software and Doug Solomon of IDEO to discuss this.
- Innovating Employee Engagement and Productivity: Nothing like listening to a customer talk about a personal experience on how collaborative and social concepts are helping the organization drive performance. Humana’s Jeff Ross and Tim Young of Socialcast speak with Stowe Boyd on the trials and tribulations of making collaboration work and seeding this new mode into the enterprise fabric.
All the videos for these sessions can be found here.
Many thanks to the GigaOM and GigaOM PRO team for having me.
[…] and get ready to navigate a complex business and technology landscape. The first round of embracing collaboration (via social concepts at least), has been characterized by a) experimentation in some camps, […]