See you at Webcom Toronto

Headed to Toronto to speak at WebCom Toronto this week.

From the site:

On November 3rd, immerse yourself in the world of new Web trends, technologies and strategies and gauge their full potential for your enterprise. Learn about key collaboration strategies and techniques, wikis, real-time Web with Yammer, Internet/Intranet communities and professional social networks. All highlighted in information-packed 2 tracks: Enterprise 2.0 and Social Enterprise Solutions. Benchmark with enterprise best practices and leading edge case studies from around the world. 
 

The event is offers a good blend of customer case studies on collaboration and Enterprise 2.0 as well as new insights on the social web from leading thinkers and doers. Lots of good speakers lined up who are awesome at what they do: Jon Husband, Maggie Fox, Walton Smith and Shel Holtz. Don Tapscott from nGenera will be be talking about new insights from his book, MacroWikinomics.

My slot will be about 21st century collaborative enterprises: the Customer Case. Thanks to the social web, the contract between customers and enterprises is changing dramatically. As the rapid adoption of the social web continues, this change has a profound impact on how we are wired as an ecosystem of customers, prospects, employees and partners. Depending on how you approach it, there’s lots of opportunity and not just defensive play required, to capitalize on this shift.

You can register, here.

If you’re attending, please say hello.

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