The Engagement Layer: A CustomerThink Interview Podcast

MicrophoneA few days back, I had the pleasure of joining Bob Thompson, editor of CustomerThink on an interview as part of the Inside Scoop series.

CustomerThink is a online community of business leaders looking to create profitable customer-centric enterprises. In their own words, the community covers Customer Relationship Management, Customer Experience Management and Social Business.

Bob and I  had a good discussion on de-mystifying the value and promise of strategic collaboration, the changing customer, distribution and production dynamics that businesses face today and how to drive performance.

We talked about what’s missing in the enterprise business stack, innovation in collaborative and social technologies and what we are seeing in our work with some of the largest organizations in the world. And of course, the connection between Social CRM and the Collaborative Enterprise (often called Enterprise 2.0)

Pop on over to the CustomerThink website to listen in.

Thanks for having me, Bob.

p.s. I could have sworn I published this post but I just realized it was sitting in my drafts folder.

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