Pretzel Logic – Social and Collaborative Business

Not the IT case, the Business Case – for sales reps, product managers, marketers, support and service teams considering and debating the virtues of a SaaS enabled business platform.

Obviously it won’t make up for an allegedly ill-conceived product and Google Buzz is getting a lot of heat for being excessively social without consent.

That said, whether it’s a mode of operating your business or a way to sell software, THIS is agility.

DAY 1: Google Buzz is Announced (Feb 9th)

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DAY 2: Ferocious Customer and Media Backlash (Feb 10th)

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**DAY 5** Immediate Problems Addressed (Feb 13th)

‘nuff said.

p.s if you want the case study on how Google operational-zed this, Nicholas Carlson on Silicon Alley Insider has the lead story.