2009’s Top Enterprise 2.0 Posts on Pretzel Logic

Rear-view Mirror Reflection (02) - 27Apr08, Paris (France)These were the most visited posts from December 1, 2008 to December 1,2009, per Google Analytics.

I just realized that this blog is only little over a year old. Feels like I’ve been writing for much longer.

A sincere thank you for reading, commenting, referencing and re-tweeting my posts. I can’t tell you how much I appreciate it and how much I’ve learned from the debates and exchanges we’ve had here and on Twitter.


Ok, back to the topic of this post. Top posts here, as follows:

Friendfeed: Inspiration for Sales Intelligence in an Enterprise 2.0 world?

This post took the top spot. It did well on its own but some of the popularity was thanks to a link in the New York Times via ReadWriteWeb.

Summary: How to approach sales performance acceleration using Enterprise 2.0 constructs and account for interaction and data preferences of the typical sales rep.

Enterprise 2.0 Software: Commoditization before Monetization

Summary: A software market perspective on where we’ve been and where the category may end up given the entry of free and open source alternatives. This post could use an update given the entry/imminent entry of Microsoft, Salesforce, TIBCO and SAP – all of whom have chosen to build and not buy.

Why Process Barfs on Social

Summary: Taking the battle to the enemies turf. This is in response to “Enterprise 2.0: What a Crock” by Dennis Howlett, addressing what I hope is a balanced view on where process pundits are wrong about Enterprise 2.0 2.0 and the value of ERP that they closely guard. As well, it shows tangible examples of where social computing has in fact accelerated performance and suggests what we in the E2.0 community can reduce this friction between process and social. Dennis comes around with his balanced opinion as well.

Don’t Confuse Enterprise 2.0 with Social Computing Concepts

Summary: An early post – one of my last on definitions and naming – a topic that I generally stay away from. This post suggests focusing Enterprise 2.0 as a state the enterprise achieves via strategic use of social computing.

Why Unlocking ECM is critical to your Enterprise 2.0 Execution Plan

Summary: How you can leverage existing ECM/CMS investments and Social Computing to drive better outcomes for your marketing investments. Also included was a conversation with Billy Cripe, then Director of ECM at Oracle.


Happy New Year. See you on the other side. I’m pumped about 2010.

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