MindTouch + SnapLogic: Bringing Data and Social together

I don’t do product announcement reviews here on Pretzel Logic. But since I do focus on how social computing/Enterprise 2.0 can accelerate process performance, this announcement by MindTouch and SnapLogic coming together to focus on process optimization is welcome news.

From the MindTouch website:

Organizations that have embraced the benefits of web-based applications are now able to to integrate applications across traditional boundaries and more effectively visualize data for better collaboration. This solution, offered at a sub – $5,000 price point, brings all of the benefits of an traditional EAI solution, without any of the cost, development or maintenance headaches.

Alex Williams at ReadWriteWeb concludes:

On the one hand it is affordable and simple to implement. But those factors may be a hindrance, too, as some companies are not quite accustomed to the lightweight systems that SnapLogic and MindTouch embrace.

mindtouch I totally get where Alex is coming from but specifically in the context of the mid market buyer, I’m not so sure. There’s a resurgence in the BAI (business application integration) space and a lot of it is focused on lighter weight integration and often at the presentation layer. Moreover, expect Enterprise 2.0 / Social Software investments to fuel more of this in the coming years. Even TIBCO, the heavyweight EAI provider has embraced this approach with the upcoming release of Tibbr. And since this is being done in the context of a collaborative, social context (powered by MindTouch) it has the potential to go beyond simple asynchronous dash boarding capabilities by providing data access “in the flow” – of collaborative constructs. You still need to execute based on your performance objectives but this is potentially powerful from a platform perspective.

snaplogic As I’ve said earlier, the holy grail of accelerating business performance via Enterprise 2.0 constructs is the marriage between process and social. That’s partly achieved by surgically folding in data with conversations and collaboration to support discrete business activities. We’re going to see a lot more of that and its great to see MindTouch be one of the companies that’s embracing this early.

Congratulations to all involved.

The official release here. More coverage from Oliver Marks, CMSWire and eWeek.

Reblog this post [with Zemanta]

Subscribe to this Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Tags:
2 Comments
Post Details

Trackbacks

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by SameerPatel: MindTouch + SnapLogic: Bringing Data and Social together | Pretzel Logic – Enterprise 2.0 http://ow.ly/MvXe

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: