Making the Business Case for Enterprise 2.0
Oliver Marks and I are co-chairing the Enterprise 2.0 Strategy and Execution Planning Track at the Enterprise 2.0 Conference in San Francisco next week. Details on each session can be found here. The premise of this track is two-fold:
– help folks understand the conceiving, selling and planning phases of a transformation to social constructs in the context of enterprise performance.
– learn how to make the business case for using social constructs to improve specific line of business performance. For the San Francisco Event, we will focus on: Purpose Driven Collaboration and how to plan for Scale, Customer Support and Product Innovation.
Here’s a line up of our sessions.
Monday – Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies #e2conf-3
~60% instructional led by Oliver and me. We will walk you through the process of getting the raw ingredients together, framing the discussion for executives, the pitch and finally the execution plan.
To add other credible voices to the conversation we have 2 panels built into the session. First, to help you be prepared for just about any question that can be thrown at you by the most skeptical executive, we’ve asked a few folks from the vendor community to join us and give us a taste of what they hear every day, out in the market. We’re thrilled to have the following folks join us:
Chris McGrath, ThoughtFarmer
Scott Schnaars, Socialtext
Tom Kuegler, PBWORKS
To help you with planning a successful launch, Bevin Hernandez from Penn State University will show us how they generated buzz and got folks jazzed about the launch of their collaborative intranet.
Tuesday: Collaboration at Scale
Alan Cohen, Vice President, Enterprise, Cisco Systems
Jon Pyke, Chief Strategy Officer, Cordys
Wednesday: Lowering Customer Support Costs via Social Tools
Lois Townsend, Director, Social Media Strategy and Operations, Hewlett Packard
R Wang, Partner, Altimeter Group
Steve Woods, Eloqua, CTO
Todd Shimizu, Director Communities, Juniper Networks
Treb Ryan, CEO, Opsource
Thursday: Launching winning products in the marketplace. How Social Software Improves your odds
Bill Truettner, Implementation Consultant, Imaginatik (Note: Bill will talk about his experiences in his previous role as an Innovation Manager for Hewlett Packard)
Jack Anderson, Innovation Specialist, Chevron
Patrick Asher, Innovation Leader, AT&T
This track is all about where the rubber meets the road. Our goal is to begin to move to discussion from tools and tactics, to accelerating performance via social computing constructs and software. Every one of these sessions focuses on practical approaches to social transformation in the enterprise. In turn, the esteemed group of folks that have been kind enough to join us have either (as executives themselves) led the charge to moving to social computing platforms to accelerate performance them selves, or as managers, have made convincing arguments to executives on the opportunity that social computing presents in the context of discrete business process.
We look forward to seeing you next week.
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