Post on ZDNet about How to avoid Enterprise 2.0 Failures
I was largely off the grid for the last few days so this is a little late….
Michael Krigsman was nice enough to invite me to guest post over at his IT Project Failures blog on ZDNet. The topic centers on Enterprise 2.0 failure and how to avoid it.
Five potential pitfalls include:
1. Consider ‘What’s in it for me’. Not just ‘What’s in it for us’
2. Social software plays an important but limited role towards a true Enterprise 2.0 design
3. Fixing the True Break points in Your Organization
4. Figuring out the Optimal Ownership Structure
5. There’s Metrics and then there’s Performance Goals
Here’s the good news: If you’re thinking of or are in the midst of planning Enterprise 2.0 transformation, you have it easier than your predecessors who had had to justify and drive traditional enterprise software deployments. Here’s why: 1) Social software is much, much cheaper than say traditional ERP or WCM programs and that makes the “I” in the ROI more palatable. 2) With readily available subscription based models that you can turn on/off, you can experiment and fail fast. 3) Users are generally happy to share challenges at work so reach out to them. Better yet, just watch them work. And 4) You can’t get fired for trying to align core business performance objectives with where you spend the Dollars (or Yen).
Again, sincere thanks to Michael for the invite.
Head over to IT Project Failures to read the post.
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