I was largely off the grid for the last few days so this is a little late….
Michael Krigsman was nice enough to invite me to guest post over at his IT Project Failures blog on ZDNet. The topic centers on Enterprise 2.0 failure and how to avoid it.
Five potential pitfalls include:
1. Consider ‘What’s in it for me’. Not just ‘What’s in it for us’
2. Social software plays an important but limited role towards a true Enterprise 2.0 design
3. Fixing the True Break points in Your Organization
4. Figuring out the Optimal Ownership Structure
5. There’s Metrics and then there’s Performance Goals
Here’s the good news: If you’re thinking of or are in the midst of planning Enterprise 2.0 transformation, you have it easier than your predecessors who had had to justify and drive traditional enterprise software deployments. Here’s why: 1) Social software is much, much cheaper than say traditional ERP or WCM programs and that makes the “I” in the ROI more palatable. 2) With readily available subscription based models that you can turn on/off, you can experiment and fail fast. 3) Users are generally happy to share challenges at work so reach out to them. Better yet, just watch them work. And 4) You can’t get fired for trying to align core business performance objectives with where you spend the Dollars (or Yen).
Quick post to tell you that I’m very happy to be appointed to TechWebs Enterprise 2.0 conference advisory board.
Last week conference Chair Steve Wylie and I got together in San Francisco to chat about what social business ecosystems will look like as we move past this early stage of defining and justifying open collaborative environments between employees, partners, customers and suppliers. As important, what it’s going to take to truly accelerate business performance via social computing constructs and technologies.
It quickly became clear that the time to start talking about this, is now. Joining the advisory board allows me to participate with some very smart folks on addressing these issues.
Thanks again to Steve for the invite. And thanks to everyone in the E 2.0 community for their good wishes and support.
About the Conference:
Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process.
Beyond discussion of the “why”, there will also be in-depth opportunities for learning the “how” that will help you bring Enterprise 2.0 to your business.
The Enterprise 2.0 Conference Advisory Board is comprised of leading experts in the fields of technology for business, collaboration, culture change and collective intelligence.
