How did a leading chip manufacturer drive Wiki adoption?

new-2009-kawasaki-kvf750d_brute_force-7504x4i-5168-4127364-18-640

Simple: Delete all emails and attachments from the server after 45 days.

Everyone flocked to the wiki for fear of loosing access to valuable discussions and attachments in the future. That’s what a friend who works there told me over 4th of July BBQ.

Sounds a bit brute force-ish no? It does but its an easy way to get a lot of people to really immerse themselves in a better approach to collaboration. And should anarchy ensue for some reason, it’s a policy that’s easily reversible.

Is it a strategy? No. Can it be a tactic that’s part of a larger revenue generating or cost saving plan? Totally.

Low risk approach with lots and lots of potential gain and cost savings if it sticks.

Oh..and in the case of this un-named company, it worked like a charm for all of its 4000+ employees.

Subscribe to this Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Tags:
12 Comments
Post Details

Trackbacks

  1. […] processes that employees have been using. Force them to work with the social software. Sameer Patel wrote about just such a case. A chip company forced its workers to use the company wiki by setting a […]

  2. […] the old software and require employees to use the new. This is the quickest way people will adapt. Sameer Patel’s case notes how a leading chip manufacturer gave workers 45 days to migrate their emails to new Wiki […]

  3. […] the apparent need to overcome culture.  I’m referring to few recent blogs by Barry Camson, Sameer Patel, Susan Scrupski, Paula Thornton, Hutch Carpenter, Steve Radick, and many others on the topic […]

  4. […] processes that employees have been using. Force them to work with the social software. Sameer Patel wrote about just such a case. A chip company forced its workers to use the company wiki by setting a […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: