Looking for stuff that matters at the Enterprise 2.0 conference

My pal Gil Yehuda wrote a post yesterday about meeting logistics at Enterprise 2.0. I encourage you to read it and see if you can gain from his suggestions.

Gil’s post got me to write about how I expect the conference to play out for me.

  • I’m part of the press corps so first and foremost, I plan to look for stuff that interests me so I can write about it. Pretzel Logic (this blog) is about Enterprise 2.0 execution and the social software landscape. To that end, I’m going to be looking for customer case studies that moved the needle in terms of business acceleration. As important, solution providers that really make it happen. No spray and pray, “the enterprise just needs to get social” stuff. I hope to debate, contest and cheer meaningful success stories.
  • As my close E2.0 pals know, my plan was to be as fluid as possible for the next few months, on the career/work front. And I’m up to my eyeballs in consulting work at the moment, per plan.  A big component of my work goes beyond the “what” and into the “how” and “why”. So knowing vendor capabilities is important to successfully tie the right solution to business problems at hand. Lots of new announcements too.
  • Beyond this, I’ve got partner meetings that I’ve scheduled since I’m out east.

Nothing on the list above is what I consider tedious work. The social calendar looks tremendous. And I’ve left plenty of time for serendipitous encounters. So I’m stoked.

Looking forward to going back to my old hometown.

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  1. […] my insane meeting schedule and my objectives for the conference, I used 3 criteria to pick sessions. Here’s what I was looking […]

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