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	<title>Comments on: 2009 is the year of Enterprise 2.0? Hold your horses&#8230;</title>
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	<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/</link>
	<description>Employee, Customer and Partner Performance via Enterprise Social Software</description>
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		<title>By: Toby Ward</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-122</link>
		<dc:creator>Toby Ward</dc:creator>
		<pubDate>Fri, 22 May 2009 22:27:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-122</guid>
		<description>Well, your assertion is a little unclear, but the finding that you quote &quot;The tools have arrived&quot; is correct. 2008 was the break-out year for these tools, as is reinforced in my study, the Intranet 2.0 Global Survey (&lt;a href=&quot;http://intranetblog.blogware.com/blog/_archives/2009/5/15/4187339.html&quot; rel=&quot;nofollow&quot;&gt;http://intranetblog.blogware.com/blog/_archives...&lt;/a&gt;). 550+ organizations of all sizes from all parts of the world -- the numbers don&#039;t lie. However, to support your claim, these tools are stiill in their infancy, and not unlike the corporate intranet, have a lot of room and need to improve and evolve. &lt;br&gt;&lt;br&gt;Some leaders like BT (750,000 wiki pages), Sun (5,300 employee blogs) and Sabre (90%+ of employees are using their intranet social networking tool) will stand out from the pack, but the numbers show that all sizes of companies have adapted the tools -- about 50% of organizations. No one has said though that all of these organizations are doing superlative things, and that all employees are using them; this takes time. But you cannot argue with the numbers.</description>
		<content:encoded><![CDATA[<p>Well, your assertion is a little unclear, but the finding that you quote &#8220;The tools have arrived&#8221; is correct. 2008 was the break-out year for these tools, as is reinforced in my study, the Intranet 2.0 Global Survey (<a href="http://intranetblog.blogware.com/blog/_archives/2009/5/15/4187339.html" rel="nofollow">http://intranetblog.blogware.com/blog/_archives&#8230;</a>). 550+ organizations of all sizes from all parts of the world &#8212; the numbers don&#39;t lie. However, to support your claim, these tools are stiill in their infancy, and not unlike the corporate intranet, have a lot of room and need to improve and evolve. </p>
<p>Some leaders like BT (750,000 wiki pages), Sun (5,300 employee blogs) and Sabre (90%+ of employees are using their intranet social networking tool) will stand out from the pack, but the numbers show that all sizes of companies have adapted the tools &#8212; about 50% of organizations. No one has said though that all of these organizations are doing superlative things, and that all employees are using them; this takes time. But you cannot argue with the numbers.</p>
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		<title>By: Sameer</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-116</link>
		<dc:creator>Sameer</dc:creator>
		<pubDate>Fri, 22 May 2009 19:29:24 +0000</pubDate>
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		<description>Chris, thanks for the comments and useful links. Your post is an excellent read. &lt;br&gt;&lt;br&gt;Ironically, I posted about the &quot;trough of disillusionment&quot; ttopic as well here: &lt;br&gt;&lt;a href=&quot;http://bit.ly/8FYH2&quot; rel=&quot;nofollow&quot;&gt;http://bit.ly/8FYH2&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Chris, thanks for the comments and useful links. Your post is an excellent read. </p>
<p>Ironically, I posted about the &#8220;trough of disillusionment&#8221; ttopic as well here: <br /><a href="http://bit.ly/8FYH2" rel="nofollow">http://bit.ly/8FYH2</a></p>
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		<title>By: Chris Almond</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-111</link>
		<dc:creator>Chris Almond</dc:creator>
		<pubDate>Fri, 22 May 2009 18:42:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-111</guid>
		<description>Update: Hutch Carpenter nails the trend in an earlier post on his blog: &quot;Enterprise 2.0 and the Trough of Disillusionment&quot;... &lt;a href=&quot;http://bhc3.wordpress.com/2009/04/13/enterprise-20-and-the-trough-of-disillusionment/&quot; rel=&quot;nofollow&quot;&gt;http://bhc3.wordpress.com/2009/04/13/enterprise...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Update: Hutch Carpenter nails the trend in an earlier post on his blog: &#8220;Enterprise 2.0 and the Trough of Disillusionment&#8221;&#8230; <a href="http://bhc3.wordpress.com/2009/04/13/enterprise-20-and-the-trough-of-disillusionment/" rel="nofollow">http://bhc3.wordpress.com/2009/04/13/enterprise&#8230;</a></p>
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		<title>By: Chris Almond</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-110</link>
		<dc:creator>Chris Almond</dc:creator>
		<pubDate>Fri, 22 May 2009 18:27:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-110</guid>
		<description>Sameer - after responding to your &quot;Is 2009 the Year of Enterprise 2.0&quot; question on the LinkedIn E2.0 discussion group (&lt;a href=&quot;http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;gid=112679&amp;discussionID=3590416&quot; rel=&quot;nofollow&quot;&gt;http://www.linkedin.com/groupAnswers?viewQuesti...&lt;/a&gt;), I followed your link over here.&lt;br&gt;&lt;br&gt;Your well thought out post (along w/Susan&#039;s observations) is in key with a growing chorus of bloggers (myself included) who think that E2.0 needs more time - that the technologies (and the expectations set by the ISVs for how they should be used) have raced way ahead of the rate at which company cultures can adapt.&lt;br&gt;&lt;br&gt;Yuri Alkin nails the trend analysis here:  &quot;Curious Case of Enterprise 2.0&quot; &lt;a href=&quot;http://bit.ly/1eXmom&quot; rel=&quot;nofollow&quot;&gt;http://bit.ly/1eXmom&lt;/a&gt;  (...check Yuri&#039;s response in the comment thread too)&lt;br&gt;&lt;br&gt;Yuri&#039;s post inspired me to declare that E2.0 is now into the &quot;trough of disillusionment&quot; phase of the technology hype cycle.  I make my case (actually, Yuri makes most of my case for me...) here... &quot;Enterprise 2.0 in the trough of Disillusionment&quot;: &lt;a href=&quot;http://bit.ly/9NLDT&quot; rel=&quot;nofollow&quot;&gt;http://bit.ly/9NLDT&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Sameer &#8211; after responding to your &#8220;Is 2009 the Year of Enterprise 2.0&#8243; question on the LinkedIn E2.0 discussion group (<a href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&#038;gid=112679&#038;discussionID=3590416" rel="nofollow">http://www.linkedin.com/groupAnswers?viewQuesti&#8230;</a>), I followed your link over here.</p>
<p>Your well thought out post (along w/Susan&#39;s observations) is in key with a growing chorus of bloggers (myself included) who think that E2.0 needs more time &#8211; that the technologies (and the expectations set by the ISVs for how they should be used) have raced way ahead of the rate at which company cultures can adapt.</p>
<p>Yuri Alkin nails the trend analysis here:  &#8220;Curious Case of Enterprise 2.0&#8243; <a href="http://bit.ly/1eXmom" rel="nofollow">http://bit.ly/1eXmom</a>  (&#8230;check Yuri&#39;s response in the comment thread too)</p>
<p>Yuri&#39;s post inspired me to declare that E2.0 is now into the &#8220;trough of disillusionment&#8221; phase of the technology hype cycle.  I make my case (actually, Yuri makes most of my case for me&#8230;) here&#8230; &#8220;Enterprise 2.0 in the trough of Disillusionment&#8221;: <a href="http://bit.ly/9NLDT" rel="nofollow">http://bit.ly/9NLDT</a></p>
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		<title>By: Irregular Enterprise mobile edition</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-115</link>
		<dc:creator>Irregular Enterprise mobile edition</dc:creator>
		<pubDate>Fri, 22 May 2009 18:11:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-115</guid>
		<description>[...] I missed talking about the idea of taking the consumer experience as a benchmark for ease of use. Sameer Patel reminded me that he had written something similar earlier in the week but with the emphasis on Enterprise 2.0. [...]</description>
		<content:encoded><![CDATA[<p>[...] I missed talking about the idea of taking the consumer experience as a benchmark for ease of use. Sameer Patel reminded me that he had written something similar earlier in the week but with the emphasis on Enterprise 2.0. [...]</p>
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		<title>By: Library clips :: Do group tools get more traction due to not requiring network effects, and being in the context of certainty :: May :: 2009</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-109</link>
		<dc:creator>Library clips :: Do group tools get more traction due to not requiring network effects, and being in the context of certainty :: May :: 2009</dc:creator>
		<pubDate>Fri, 22 May 2009 06:18:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-109</guid>
		<description>[...] What sparked today&#8217;s post is a post from Sameer, 2009 is the year of Enterprise 2.0? Hold your horses…. [...]</description>
		<content:encoded><![CDATA[<p>[...] What sparked today&#8217;s post is a post from Sameer, 2009 is the year of Enterprise 2.0? Hold your horses…. [...]</p>
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		<title>By: Sameer</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-108</link>
		<dc:creator>Sameer</dc:creator>
		<pubDate>Thu, 21 May 2009 16:15:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-108</guid>
		<description>Thanks Bill. &lt;br&gt;The next 12 months are going to be really exciting in this space as we hit new maturity levels. &lt;br&gt;Eugene Lee of SocialText made some important points in this interview (&lt;a href=&quot;http://blogs.zdnet.com/Howlett/?p=913&quot; rel=&quot;nofollow&quot;&gt;http://blogs.zdnet.com/Howlett/?p=913&lt;/a&gt;) where he talks about E2.0 vendors coming to getting to collaborate. If that happens, I hope that the traditional process vendors will also join at some level so we have a realistic mix of social and process going forward.</description>
		<content:encoded><![CDATA[<p>Thanks Bill. <br />The next 12 months are going to be really exciting in this space as we hit new maturity levels. <br />Eugene Lee of SocialText made some important points in this interview (<a href="http://blogs.zdnet.com/Howlett/?p=913" rel="nofollow">http://blogs.zdnet.com/Howlett/?p=913</a>) where he talks about E2.0 vendors coming to getting to collaborate. If that happens, I hope that the traditional process vendors will also join at some level so we have a realistic mix of social and process going forward.</p>
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		<title>By: BillOdell</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-107</link>
		<dc:creator>BillOdell</dc:creator>
		<pubDate>Thu, 21 May 2009 00:28:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-107</guid>
		<description>Sameer,&lt;br&gt;&lt;br&gt;As always a very provocative post - and frankly an honest look at the adoption data and issues.  The adoption of E2.0 feels erily similar to the early days of Unified Communications, which is now coming more into the mainstream from what I can tell.  I think you touch on one of the most critical issues facing adoption, which is an integration into business processes, which users understand and can translate into value.  As you know, that is the core of our approach at Helpstream.  &lt;br&gt;&lt;br&gt;Keep the posts coming.&lt;br&gt;&lt;br&gt;Bill</description>
		<content:encoded><![CDATA[<p>Sameer,</p>
<p>As always a very provocative post &#8211; and frankly an honest look at the adoption data and issues.  The adoption of E2.0 feels erily similar to the early days of Unified Communications, which is now coming more into the mainstream from what I can tell.  I think you touch on one of the most critical issues facing adoption, which is an integration into business processes, which users understand and can translate into value.  As you know, that is the core of our approach at Helpstream.  </p>
<p>Keep the posts coming.</p>
<p>Bill</p>
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		<title>By: Sameer</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-106</link>
		<dc:creator>Sameer</dc:creator>
		<pubDate>Thu, 21 May 2009 00:20:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-106</guid>
		<description>Good comments as always Jordan. &lt;br&gt;&lt;br&gt;I think we&#039;re going to see a lot of more strategic deployments over the next 12 months. If for no other reason, leading E2.0 providers will start to move from general purpose to multiple LOB specific solutions or go back to the drawing board and recast their offering completely as functional or vertical specific. That&#039;s when it will get much easier for the business buyer to understand the relevance of the product.&lt;br&gt;&lt;br&gt;Its the same evolution process that&#039;s always existed.</description>
		<content:encoded><![CDATA[<p>Good comments as always Jordan. </p>
<p>I think we&#39;re going to see a lot of more strategic deployments over the next 12 months. If for no other reason, leading E2.0 providers will start to move from general purpose to multiple LOB specific solutions or go back to the drawing board and recast their offering completely as functional or vertical specific. That&#39;s when it will get much easier for the business buyer to understand the relevance of the product.</p>
<p>Its the same evolution process that&#39;s always existed.</p>
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		<title>By: Sameer</title>
		<link>http://www.pretzellogic.org/blog/2009/05/19/2009-is-the-year-of-enterprise-20-hold-your-horses/comment-page-1/#comment-105</link>
		<dc:creator>Sameer</dc:creator>
		<pubDate>Thu, 21 May 2009 00:08:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.pretzellogic.org/2009/05/2009-is-the-year-of-enterprise-20-hold-your-horses/#comment-105</guid>
		<description>Hi Oliver&lt;br&gt;I&#039;m intentionally throwing it on the customer side/user value, actually. Also, I wasn&#039;t implying that you personally predicted this to be the year of Enterprise 2.0 or that -people centric collaboration- (but one facet of the larger bag of social computing benefits) is about to fizzle out. That said, if the adoption patterns remain at the levels you discovered, there&#039;s no network effect to make this a better way to work and folks will go right back to process centric work styles. &lt;br&gt;&lt;br&gt;My general argument in this and previous posts is that there&#039;s a distinction between Enterprise 2.0 (a state the enterprise achieves) and social computing technologies (that vendors sell). The former has ways to go. The latter (part of which promotes people centric collab) is moving along fine but don&#039;t expect it to lead to DNA changing results for the customer if its a general purpose or point solution. &lt;br&gt;&lt;br&gt;On the vendor side, I whole heartedly agree with your assessment and quote above. In fact, I cite your report in the course of my work. :) The good news is that some of the leaders in this category are focusing on driving E2.0 change beyond a customer install.</description>
		<content:encoded><![CDATA[<p>Hi Oliver<br />I&#39;m intentionally throwing it on the customer side/user value, actually. Also, I wasn&#39;t implying that you personally predicted this to be the year of Enterprise 2.0 or that -people centric collaboration- (but one facet of the larger bag of social computing benefits) is about to fizzle out. That said, if the adoption patterns remain at the levels you discovered, there&#39;s no network effect to make this a better way to work and folks will go right back to process centric work styles. </p>
<p>My general argument in this and previous posts is that there&#39;s a distinction between Enterprise 2.0 (a state the enterprise achieves) and social computing technologies (that vendors sell). The former has ways to go. The latter (part of which promotes people centric collab) is moving along fine but don&#39;t expect it to lead to DNA changing results for the customer if its a general purpose or point solution. </p>
<p>On the vendor side, I whole heartedly agree with your assessment and quote above. In fact, I cite your report in the course of my work. <img src='http://www.pretzellogic.org/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  The good news is that some of the leaders in this category are focusing on driving E2.0 change beyond a customer install.</p>
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