Comments on: Enterprise 2.0 marketing score card: solid ‘C’ http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/ Employee, Customer and Partner Performance via Enterprise Social Software Fri, 23 Dec 2011 19:25:02 -0500 hourly 1 http://wordpress.org/?v=3.1 By: air jordan 12 http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-683 air jordan 12 Wed, 09 Jun 2010 03:45:34 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-683 Here elaborates the matter not only extensively but also detailly .I support the <br>write's unique point.It is useful and benefit to your daily life.You can go those <br>sits to know more relate things.They are strongly recommended by friends.Personally!<br><a href="http://you-rselfas.com/" rel="nofollow">http://you-rselfas.com/</a> Here elaborates the matter not only extensively but also detailly .I support the
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]]> By: BreslowAaron http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-645 BreslowAaron Wed, 02 Jun 2010 11:58:35 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-645 I think that any business today needs social media marketing. It is practically impossible to ignore the problem because today, more and more people join the virtual world. And you'd better be there so people can find you. I think that any business today needs social media marketing. It is practically impossible to ignore the problem because today, more and more people join the virtual world. And you'd better be there so people can find you.

]]> By: jackjds1 http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-619 jackjds1 Wed, 26 May 2010 14:23:34 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-619 Some great insight for 'We the Bloggers' ..Thanks Some great insight for 'We the Bloggers' ..Thanks

]]> By: Sameer http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-84 Sameer Thu, 30 Apr 2009 19:09:49 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-84 Thanks Mahendra. Its going to take a lot of air cover from 3rd party consulting organizations and internal customer success teams (vendor side) to make this happen. I expect a new crop of consulting firms to pop up to lead this change. Thanks Mahendra. Its going to take a lot of air cover from 3rd party consulting organizations and internal customer success teams (vendor side) to make this happen. I expect a new crop of consulting firms to pop up to lead this change.

]]> By: Sameer http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-73 Sameer Thu, 30 Apr 2009 19:08:05 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-73 Thats great insight, Greg. Thanks.<br><br>My sense is that just as in the US pre-requisite changes in mind shift are required (as you illustrate above), Japan does have its share of top down management to overcome as well. Whilst "Stop the assembly line" was a brilliant case of user empowerment that showed results, it was surgically applied to one process. E2.0 success requires much more empowerment. <br><br>That said, I'm in full agreement that as Japanese businesses see the value and potential competitive differentiation, they will move mountains to embrace this, asap. Thats great insight, Greg. Thanks.

My sense is that just as in the US pre-requisite changes in mind shift are required (as you illustrate above), Japan does have its share of top down management to overcome as well. Whilst “Stop the assembly line” was a brilliant case of user empowerment that showed results, it was surgically applied to one process. E2.0 success requires much more empowerment.

That said, I'm in full agreement that as Japanese businesses see the value and potential competitive differentiation, they will move mountains to embrace this, asap.

]]> By: Jordan Frank http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-72 Jordan Frank Thu, 30 Apr 2009 18:52:15 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-72 Here's an interesting twist with respect to your statement: "As I’ve previously written, too much of the Enterprise 2.0 talk takes place in a vacuum. I wish more solutions were aimed at fixing focused inefficiencies in business activity, brought about by those very ERP systems."<br><br>The KUKA Case Study shows how a manufacturer implemented Enterprise 2.0 Social Software to identify, track and fix ERP systems issues. They also identify the benefits and identify areas for continuous improvement. This process based approach to using social software is good for adoption and good for productivity. See the case study here: <a href="http://traction.tractionsoftware.com/traction/permalink/Public1653" rel="nofollow">http://traction.tractionsoftware.com/traction/p...</a> Here's an interesting twist with respect to your statement: “As I’ve previously written, too much of the Enterprise 2.0 talk takes place in a vacuum. I wish more solutions were aimed at fixing focused inefficiencies in business activity, brought about by those very ERP systems.”

The KUKA Case Study shows how a manufacturer implemented Enterprise 2.0 Social Software to identify, track and fix ERP systems issues. They also identify the benefits and identify areas for continuous improvement. This process based approach to using social software is good for adoption and good for productivity. See the case study here: http://traction.tractionsoftware.com/traction/p…

]]> By: Mahendra http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-71 Mahendra Thu, 30 Apr 2009 06:39:09 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-71 Good one Sameer. Execution of social strategy in a business problem use case would really step up the concept of enterprise 2.0 from a search term into action. Good one Sameer. Execution of social strategy in a business problem use case would really step up the concept of enterprise 2.0 from a search term into action.

]]> By: grlloyd http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-70 grlloyd Wed, 29 Apr 2009 23:46:01 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-70 In terms of deep change of organizational behavior to capitalize on the potential of E2.0 you may want to look to Japan. <br><br>Questions submitted in advance to Andrew McAfee and followup at Enterprise 2.0 Summit Tokyo 2008 indicate that Japanese businesses may view E2.0 as a vehicle to maintain strong relationships with customers and suppliers and engage employees effectively in product improvement, process improvement, competitive analysis.<br><br>All "social" goals that fit very well with Japanese business practices vs straw man US concerns about "shooting your mouth off and getting fired" or "goofing off" which would be anathema in Japan. All goals that can be used to differentiate and compete more strongly. As with Denning and TQM Japanases business may purposefully use E2.0 capabilities for strategic advantage - and execute more effectively than most US or Euro companies.<br><br>Video of McAfee interview here <a href="http://bit.ly/3Dctz" rel="nofollow">http://bit.ly/3Dctz</a> In terms of deep change of organizational behavior to capitalize on the potential of E2.0 you may want to look to Japan.

Questions submitted in advance to Andrew McAfee and followup at Enterprise 2.0 Summit Tokyo 2008 indicate that Japanese businesses may view E2.0 as a vehicle to maintain strong relationships with customers and suppliers and engage employees effectively in product improvement, process improvement, competitive analysis.

All “social” goals that fit very well with Japanese business practices vs straw man US concerns about “shooting your mouth off and getting fired” or “goofing off” which would be anathema in Japan. All goals that can be used to differentiate and compete more strongly. As with Denning and TQM Japanases business may purposefully use E2.0 capabilities for strategic advantage – and execute more effectively than most US or Euro companies.

Video of McAfee interview here http://bit.ly/3Dctz

]]> By: Sameer http://www.pretzellogic.org/blog/2009/04/29/enterprise-20-marketing-score-card-solid-c/comment-page-1/#comment-69 Sameer Wed, 29 Apr 2009 21:00:23 +0000 http://www.pretzellogic.org/2009/04/enterprise-20-marketing-score-card-solid-c/#comment-69 Hey Larry<br>Thanks. Looking fwd saying hi at the Enterprise 2.0 conference as well. Hey Larry
Thanks. Looking fwd saying hi at the Enterprise 2.0 conference as well.

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